eCommerce & Digital Experience Manager

About Medterra

Founded in 2017, Medterra has evolved from an innovative CBD start-up into a forward-thinking botanical wellness company. As experts in the industry, our mission is to empower individuals to optimize their mental and physical well-being. We combine cutting-edge natural ingredients with scientific advancements to create superior wellness solutions that are accessible to all, offering tangible results everyone can feel.

Job Summary

The Manager, eCommerce & Digital Experience will lead Medterra’s Direct-to-Consumer (DTC) website operations and digital strategy. This role is essential in delivering a seamless and high-performing online shopping experience while driving revenue growth, customer engagement, and retention through data-driven strategies and cross-functional collaboration.

Key Responsibilities

• Own and optimize the DTC website ecosystem to deliver a seamless, customer-first shopping experience.
• Develop and execute strategies to increase revenue, engagement, and retention across digital channels.
• Analyze KPIs (e.g., CVR, AOV, traffic, customer journey) to identify areas for improvement and optimization.
• Lead A/B testing and conversion rate optimization (CRO) efforts across the funnel.
• Manage the website technology stack including GA4, FullStory, Google Optimize, chatbots, and AI-based tools.
• Collaborate with marketing to align website content, promotions, and merchandising with brand and growth goals.
• Partner with Product and Engineering to ensure site functionality, performance, and execution of roadmap initiatives.
• Lead site merchandising strategies including navigation, PDP optimization, search performance, and promos.
• Stay informed on eCommerce trends and provide insights and recommendations to senior leadership.
• Define and present performance insights to advocate for ongoing website innovation and investment.
• Partner with Sr. Director of Retention and SVP of eCommerce on cross-channel experience strategy.

Key Qualifications & SkillsRequired

• Bachelor’s degree in Marketing, Business, eCommerce, or related field.
• 5+ years of experience managing DTC eCommerce websites with a proven track record of revenue and conversion growth.
• Strong background in website analytics, A/B testing, and CRO.
• Experience with GA4, FullStory, Google Optimize, and AI-driven digital tools.
• Proven ability to collaborate cross-functionally with Marketing, UX, Product, and Engineering.
• Strong organizational and project management skills with the ability to manage multiple priorities.
• Excellent analytical skills and ability to translate insights into actionable strategies.
• Strong communication and leadership skills, with the ability to influence stakeholders.

Preferred

• Experience in the wellness or CPG industry.
• Familiarity with Shopify or similar eCommerce platforms.
• Knowledge of mobile-first UX/UI design principles.

Success Metrics / KPIs

• Increase in website revenue and conversion rate
• Improvements in customer retention and engagement metrics
• Reduction in site friction and bounce rates through CRO efforts
• Timely execution of digital roadmap initiatives\
• Growth in AOV and improvements in site search performance

Benefits

• Competitive Compensation Package including Salary, Bonus, Benefits and Generous 401k Savings Plan with company matching
• Unlimited vacation policy that you're encouraged to use, sick time, paid holidays
• Paid parental leave
• Medical, Dental, Vision and Life Insurance
• Annual Wellness Allowance (Fitness, Groceries, Health, Nutrition, Spa Treatment Reimbursements)
• 100% remote workforce with annual reimbursement for home office technology and equipment
• Robust Employee Assistance Program (for you and your loved ones)
• Training and Development Programs
• Generous Employee Discounts

Job Type

Full-Time

Work Environment

100% remote

Occasional travel for team meetings or strategy sessions (less than 10%)

Standard office equipment use