Director, Brand

DescriptionAbout Lovesac We are a young-at-heart, fast-growing furniture company, dedicated to helping people fill their homes with Total Comfort™. We do this by designing and innovating furniture solutions that are adaptable, washable, expandable, and delivered-right-to-your-door-able, allowing our customers to live the life they want to live. Our Designed for Life mission started with Sacs, a seat so much better than your classic beanbag made with repurposed Durafoam and designed to reduce environmental impact while providing unimaginable, cloud-like comfort. From there, we expanded the possibility for sustainable furniture with Sactionals, a customizable modular sectional that can be endlessly rearranged to evolve with you. Our product line has grown a lot since our Sacs days, but our goal will always remain the same – to create truly adaptable, comfortable furniture that can be with you for life. About Our Culture At Lovesac, we strive to be an employer of choice by embodying a culture that encourages team members to think and dream big. We call this Top Ambition. We aim to not only excel within our industry, but also make a meaningful impact on the world. Above all else, we’re driven by love (because it matters) and are dedicated to promoting love and happiness in all aspects of our work. It’s about success, of course, but it’s also about making a positive impact on everyone our business touches. By prioritizing work-life balance and flexible schedules, we help people find great fulfillment in their careers and their lives. Visit www.lovesac/careers.com to learn more about Lovesac! About The Role Beloved by owners and prospects alike, Sactionals have transformed the furniture category. As a Brand Director at Lovesac, you will be responsible for developing our brand strategy and brand development that will drive profitable growth in both our core business and new product innovation. You will partner with teams cross-functionally to develop category and portfolio strategy, positioning, and go-to-market plans in line with our brand vision, leveraging customer insights, market trends, and data to drive the business forward. This position is remote and will report into Lovesac Corporate HUB based in Stamford, CT. Candidates must fully reside in the United States at all times during employment and should have the ability to travel as needed. What You’ll Do

• Drive brand vision and strategy throughout the organization through strong team and cross-functional leadership skills and the embodiment of our company’s core values.
• Develop brand, category and portfolio strategy including positioning, architecture, USPs, and jobs-to-be-done to deliver against short-, medium- and long-term business strategy
• Lead the development of annual brand planning and business objectives, informed by robust insights data and in-depth business and competitive analyses.
• Develop communication strategy and calendar and support cross-functional teams in driving key brand communications across e-commerce, retail touchpoints, and paid advertising.
• Build and deliver the Innovation pipeline for Sactionals from ideation through business case development through launch, inclusive of tailored customer acquisition engine development in partnership with brand activation through to JTBD brief
• Own long-term brand health and goal attainment through positioning, messaging, product strategy and roadmap development, and on-time product launches that ensure in-market product integrity.
• Collaborate with Ecommerce and Showroom teams to ensure comprehensive and holistic understanding of the customer with appropriate prioritization of focus to maximize our ability to build value through the entire customer experience.
• Continuously evaluate base business performance to inform short and long-term business strategies and plans to achieve planned goals.
• Collaborate with consumer insights team to develop research plans that drive a deep understanding of our customer journey and purchase drivers and identify whitespace opportunities in our innovation roadmap.
• Partner with key cross functional teams, including Commercialization, Consumer Insights, Product Development and Production & Sourcing, to drive new product innovations and initiatives through Lovesac's stage gate processes.
• Be a student of pop culture, staying close to current and future trends, to support StealthTech, Sactionals, and Lovesac masterbrand relevance and excitement among our target consumers.
• Meet or exceed all company goals and brand key performance indicators (KPIs), focusing on both financial and brand health metrics. Perform any other reasonable duties for this role as requested by management.

Who You Are Our Lovesac Values:

• Core Values: Top Ambition, Willing to Sweep Floors, Grit,
• Table-Stake Values: Positive, Passionate, Collaborative, Flexible, Self-Starting, Self-Aware, Candid, Empathetic, Inclusive, Insatiable Learners

Our Lovesac Core Competencies

• Builds Customer Centricity
• Drives Remark-able Results
• Collaborates Effectively
• Makes Good Decisions
• Demonstrates Self-Awareness

Requirements

• Bachelor’s Degree preferred.
• Minimum 10 years of related Brand Marketing work experience, ideally within a CPG organization
• Superior strategic thinking and planning
• Ability to nurture and contribute to innovation and creative solutions; strong ability to inspire and build a mindset and culture of innovation within your team and beyond
• Must have proven time management skills and quickly adapts to a changing business environment
• Able to prioritize responsibilities with the appropriate level of urgency, able to listen and can use this information to solve problems, anticipate issues and make correct decisions based on a variety of situations
• Excellent collaboration skills, including a proven ability to communicate with various levels of leadership and employees within the organization
• Maintains the highest level of customer service, creating solutions and experiences that drive business results and engagement with the brand
• Strong product acumen with working knowledge of innovative product development processes
• Consistently builds trust and fosters relationships with cross-functional partners at all levels to successfully communicate and deliver customer-focused solutions; Manage conflicts and complexity to remove barriers to ensure success
• Fosters inclusive partnerships and works well with others to meet shared objectives.
• Makes effective and timely decisions that keep the organization moving forward.
• Uses a combination of feedback and reflection to gain productive insight into personal strengths and opportunities.
• Proficiency required in Microsoft Office: Word, Excel & PowerPoint
• Exemplify each of our Lovesac values, at all times, be results driven and utilize knowledge to meet or exceed key performance indicators (KPIs), goals and deadlines.
• Must be able to travel using various forms of transportation, as required by the Company in its sole discretion, for meetings and conferences held either at our offices or offsite (i.e. quarterly team connection weeks, companywide meetings, vendor visits).
• Must comply with all policies and procedures outlined in the Lovesac Employee Handbook and work collaboratively with fellow employees, treating all clients, both internal and external with dignity and respect at all times.

Full Time Benefits*

• Financial Benefits: Annual Bonus Program, Annual and Inaugural Grant Equity Awards, 401K Matching Contribution, Financial Wellness Tools, Sales Incentive Program.
• Health and Wellness Benefits: Medical, Dental, Vision, Health Savings and Flexible Spending Accounts, Paid Parental Leave, Life/AD&D, Short Term and Long-Term Disability, Critical Illness and Accident Insurance, Employee Assistance Program.
• Paid Time Off: Up to 160 hours of paid time off within our fiscal calendar year, prorated from date of hire, 8 paid company recognized holidays, Summer Flex Time.
• Pet Insurance and generous Associate Discounts.
• Eligibility and terms for all benefits listed are as outlined in Lovesac’s policy and plan documents.

Associate pay will vary based on factors such as qualifications, experience, skill level and competencies. Lovesac is an Equal Opportunity Employer and considers all applicants for employment without regard to race, color, religious creed, ancestry, national origin, ethnicity, religion, sex, sexual orientation, gender (including gender-related identity, gender nonconformity, or status as a transgender or transsexual individual),, pregnancy, age, national origin, marital status, physical or mental disability, military status, genetic information or any other characteristic protected by applicable law. Non-New York City Applicants Only: To the extent permitted by law, conditional offers of employment will be contingent upon successful completion of a background check, including but not limited to education verification, employment history verification, reference checks, criminal history and motor vehicle history (if vehicle required). All qualified applicants with criminal histories will be considered in accordance with applicable local, state, and federal law. Lovesac participates in E-Verify as required by law. Immigration sponsorship is not available for this role. Lovesac is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at: TalentAcquisition@lovesac.com.