Senior Performance Marketer

A rare opportunity to be a Senior Performance Marketer at MDalgorithms, a fast-growing AI consumer healthcare company.

This role is ideal for someone with deep Meta Ads experience in DTC, ecommerce, or subscription businesses.

About the company & mission

Our founders started MDalgorithms because they saw that 90% of people couldn't access a dermatologist. Today, our brands MDhair, MDacne, and Nuvane automatically analyze the skin or hair using our AI technology and then deliver a customized treatment kit to the customer's doorstep.

We have 3 brands:

• MDhair - the first fully customized hair regrowth treatment kit. Analyze your scalp with a photo, get a personalized regrowth plan.
• MDacne - the #1 dermatology app in the US & UK App Store. 5M+ downloads. Analyze your acne from a selfie, get a customized treatment kit.
• Nuvane - next generation longevity skincare, customized using AI and powered by our proprietary SenoP3 formula.

MDalgorithms has achieved phenomenal growth, and we continuously seek exceptionally talented individuals who can support our innovation and creativity. This is a fully remote role for candidates based in the US, UK, or Canada.

The Opportunity

We are looking for a hands-on Senior Performance Marketer to own approximately $1M/month in paid social spend across MDhair, MDacne, and Nuvane. You will work directly with our CEO to scale access to personalized dermatology care across all three brands.

You will own day-to-day campaign performance across paid social channels, with a strong focus on Meta Ads, and help us expand and optimize channels such as Snapchat, Pinterest, YouTube, X, TikTok, and other paid acquisition channels.

You will be responsible for launching campaigns, managing budgets, reading performance data, identifying what is working, and turning those insights into better tests, better creative briefs, and better CAC, ROAS, LTV, and payback outcomes.

What We're Looking For

- 5+ years of hands-on paid social or performance marketing experience, ideally in DTC, ecommerce, health, beauty, wellness, or subscription businesses

- Deep experience managing and optimizing Meta Ads campaigns across prospecting, retargeting, creative testing, and scaling

- Experience with at least some of the following channels: Snapchat Ads, Pinterest Ads, YouTube Ads, X Ads, TikTok Ads, or other paid acquisition platforms

- Strong understanding of CAC, ROAS, MER, LTV, AOV, CVR, CPA, CPM, CTR, payback period, and contribution margin

- Experience managing meaningful monthly ad spend and making budget allocation decisions based on performance data

- Ability to structure clean creative tests, audience tests, landing page tests, and funnel experiments

- Strong creative intuition. You understand how hooks, angles, offers, UGC, testimonials, statics, and video ads translate into performance

- Comfort working with designers, creative strategists, editors, and copywriters to turn performance insights into better ads

- Strong analytical skills and comfort building or maintaining reports in spreadsheets, ad platforms, GA4, Triple Whale, Northbeam, Looker, or similar tools

- A self-starter who can operate without heavy process, move quickly, and create structure where needed

Bonus Points

- Experience scaling paid social for DTC health, beauty, skincare, haircare, wellness, or telehealth brands

- Experience with subscription ecommerce and recurring revenue models

- Experience managing multiple brands or products at the same time

- Experience working with AI tools for ad creation, performance analysis, creative iteration, or workflow automation

- Experience with landing page testing, offer testing, CRO, or funnel analysis

- Strong understanding of platform policies for health, beauty, medical, supplement, or personal-care advertising

What You'll Do

- Own setup, launch, optimization, and scaling of paid social campaigns across MDhair, MDacne, and Nuvane

- Lead Meta Ads execution across prospecting, retargeting, creative testing, budget allocation, and scaling

- Test and grow additional paid social channels such as Snapchat, Pinterest, YouTube, X, and TikTok

- Analyze performance across CAC, ROAS, MER, LTV, CVR, spend, revenue, and contribution margin

- Turn campaign data into clear recommendations on what to scale, pause, rebuild, or test next

- Work closely with creative, design, and growth teams to turn performance insights into stronger ad concepts, briefs, landing pages, and funnels

- Maintain clear reporting and communicate what is working, what is not, and what we should do next

Why Join Us?

- Fully remote, flexible working environment

- Real ownership over paid social performance across three growing consumer healthcare brands

- Direct impact on customer acquisition, creative strategy, and how we scale the business

- A team that values speed, curiosity, clear thinking, and doing things that actually work

- Opportunity to work at the intersection of AI, healthcare, ecommerce, creative production, and performance marketing

- Competitive compensation commensurate with experience