Growth Marketing Manager

About the Role:

MacroHealth is looking for a Senior Growth Marketing Manager to build and own the top-of-funnel motion that drives pipeline creation and acceleration. This is a senior individual contributor role for a go-getter who thinks like a growth engineer and strategist — not just executing campaigns, but architecting the AI-powered systems, programs, and workflows that power a scalable, data-driven marketing motion.

You will be the engine behind our demand generation and account-based marketing efforts, working closely with Sales, Account Management, and the broader Marketing team to build programs that fill the pipeline, accelerate deals, and establish MacroHealth as the go-to marketplace for payers.

This is a high-impact, high-visibility role at a company with strong market momentum, a differentiated marketplace platform, and a tight-knit team that moves fast.

What you'll own:

• Build and own MacroHealth's demand generation motion — designing multi-channel programs that drive qualified top-of-funnel activity and accelerate pipeline
• Lead the development and maturation of our account-based marketing program, evolving it to a scalable, insight-driven motion that generates and accelerates opportunities with high-priority accounts
• Think and act like a growth architect — designing the systems, workflows, and playbooks that make our marketing motion repeatable and scalable, not just executing one-off programs
• Partner with Sales to define target account lists, develop account intelligence, and build personalized engagement plays across email, content, digital advertising, and more
• Develop and manage integrated campaigns end-to-end (in partnership with our agency) — from strategy and messaging through execution, measurement, and optimization
• Build the content strategy and develop the content that powers your programs (on your own and/or in partnership with our agency) — including written assets, webinars, email sequences, and other formats that move buyers through the funnel
• Oversee our marketing agency relationship as it pertains to growth and campaigns, providing day-to-day direction to ensure effective campaign development, execution, and measurement with clear accountability and outcomes
• Contribute to event strategy — identifying and prioritizing conferences, trade shows, and hosted events as channels within the broader demand generation and ABM motion, and ensuring pre- and post-event programs are in place to maximize pipeline impact
• Champion the use of AI across the marketing function — actively experimenting with and implementing AI tools (including Claude and others) to transform how we create content, research audiences, personalize campaigns, and run day-to-day marketing operations
• Leverage our marketing automation platform and AI tools to accelerate processes like content creation, audience research, campaign personalization, and day-to-day marketing operations
• Own campaign and program performance: define KPIs, monitor results, report on pipeline influence and revenue attribution, and continuously optimize
• Influence the evolution of our martech stack — identifying tools, integrations, and workflows that strengthen our marketing infrastructure and scale our motion
• Support the development of customer marketing programs as the business scales

What We're Looking For:

We're looking for a marketing professional who combines strategic thinking with a builder's mindset and genuine passion for using AI to work differently. You don't wait for infrastructure to be handed to you — you create it. You're as comfortable in HubSpot building a nurture workflow as you are developing content or presenting pipeline metrics to Sales leadership.

Experience & Background:

• REQUIRED: 10 years of B2B marketing experience, with demonstrated expertise in both demand generation and account-based marketing
• REQUIRED: 5+ years healthcare industry experience; experience marketing to health plans, payers, or TPAs is a strong plus
• Proven track record building and scaling top-of-funnel programs that drive measurable pipelines and booking outcomes
• Experience managing a marketing agency relationship — directing external teams to build, execute, and measure programs with clear goals and accountability
• Hands-on experience with Marketo, HubSpot, Salesforce, and AI tools like Claude — you know these platforms and can work in them directly
• BA/BS degree in Marketing, Business, Communications, or a related field

Skills & Mindset:

• Growth engineer mentality — you build systems and programs, not just one-off campaigns. You think in workflows, feedback loops, and scalable playbooks
• AI-native and tool-forward — you've already rewired how you work around AI tools — using Claude and others not as novelties but as core parts of your workflow — and you actively bring that mindset to the teams around you
• Strong analytical skills — you're comfortable with campaign attribution, pipeline reporting, and making data-driven decisions
• Exceptional written communication skills — you can craft compelling copy and clearly articulate marketing strategy to cross-functional partners
• Collaborative and sales-aligned — you partner closely with Sales, understand the buyer's journey, and build programs with pipeline impact in mind
• Highly organized and self-directed — you manage multiple priorities without dropping the ball, and you thrive in a fast-paced, resource-constrained environment