Head of Growth & Marketing - Equity Base

Founding Head of Growth & Marketing

LYNA | London / Remote | Equity-based

LYNA is building the next generation of women’s health.

We’re creating a personalized nutrition and cycle platform that helps women understand the connection between what they eat, their cycle, hormones, and how they feel.

We already have 15,000+ women who have joined LYNA, hundreds of in-depth conversations with women, and a product we believe can become a category-defining company.

Now we need someone to turn that early momentum into growth and revenue.

The opportunity

• We’re looking for a Founding Head of Growth & Marketing — someone entrepreneurial enough to build the function from 0→1 and senior enough to own the outcome.
• This is not a role where you inherit a marketing team, a large budget, or a playbook.
• You build the playbook.
• You’ll own how LYNA gets discovered, understood, adopted and paid for.
• Your first mission is simple:
• Bring LYNA its first meaningful revenue and build a repeatable growth engine around it.
• You’ll work directly with the founders and have significant autonomy over strategy, experimentation and execution.
  

What you’ll own

• 
  Build and execute LYNA’s go-to-market and growth strategy from the ground up
• .Own the path from attention → acquisition → activation → conversion → retention → revenue
• .Identify our highest-potential customer segments and figure out what makes them convert
• .Develop and test positioning, messaging, offers, pricing and acquisition channels
• .Build organic growth through content, social, creators, communities, partnerships and SEO
• .Experiment aggressively with paid acquisition when the economics make sense
• .Build LYNA’s creator, influencer and ambassador growth engine
• .Develop partnerships with relevant clinicians, nutritionists, coaches, communities and women’s health brands
• .Turn customer insights into marketing campaigns that actually convert
• .Own growth analytics and establish the metrics that matter
• .Run experiments, measure results, kill what doesn’t work and double down on what does
• .Build the foundations of a world-class marketing function that can eventually scale into a team

.

What success looks like

• 
  
  In the first 3–6 months, you should be able to sa
• y:“We know who our customer is, why she buys, where she comes from, what it costs to acquire her, and we have a repeatable way of bringing more of her into LYNA
• .”You will be directly accountable fo
• r:Revenue. Growth. Conversion. Acquisition. Retentio
• n.Not just impressions, followers or download

s.

Who we’re looking for

You might be

• a:
  Founding Growth L
• eadHead of Gro
• wthHead of Market
• ingGrowth-minded
• CMOStartup founder/opera
• torExceptional performance marketer who wants to own the whole growth funct
• ionWe care much more about what you’ve built than what your previous job title w

as.

You should be someone w

• ho:
  Has taken something from
• 0→1.Is highly commercial and obsessed with finding product-market
• fit.Can move between strategy and execution without needing a team around
• you.Understands consumer psychology and what makes people
• buy.Is comfortable with ambiguity and limited resour
• ces.Has strong instincts around content, community, creators and digital acquisit
• ion.Thinks in experiments, funnels and unit econom
• ics.Moves incredibly quic
• kly.Can look at a problem and figure out how to solve it without being told exactly
• how.Wants significant ownership rather than another corporate marketing
• job.Most importantly, you need to be a buil

der.

The deal

This is a founding-level role with no salary initially.

Instead, we’re offering meaningful equity in LYNA in return for taking ownership of this function and helping us build the company.

This is for someone who sees the opportunity in getting in early and wants to have genuine ownership in what they build.

If you’re looking for a safe 9–5 marketing role, this probably isn’t for you.

If you want to join a tiny team, have enormous autonomy, build the growth engine from scratch, and potentially look back in a few years knowing you helped turn LYNA from an early-stage idea into a real company, we’d love to hear from you.

Apply by sending us your LinkedIn profile/CV and a short note telling us:

What would you do in your first 30 days to get LYNA its first £100k of revenue?

That answer will tell us far more than your CV.