Marketing Platform Expert

About Lumenalta:

Lumenalta is at the forefront of digital innovation, partnering with top-tier clients to create cutting-edge solutions that blend technology, data, and customer experiences. Our Marketing Technology (MarTech) division is dedicated to helping clients maximize their digital capabilities through sophisticated architectures and modern cloud-based solutions.

Role Overview:

We are looking for a Marketing Platform Expert with deep experience in Hubspot and Iterable. This role involves managing and optimizing our marketing automation platform, handling email, SMS campaigns, and user journeys. You’ll also support the migration from Iterable to Hubspot for B2B use cases and continue to support Iterable for B2C efforts.

Key Responsibilities:

• Lead marketing automation efforts using Hubspot and Iterable.
• Support the migration from Iterable to Hubspot for B2B use cases, while ensuring continued use of Iterable for B2C.
• Manage email and SMS campaigns, building landing pages, and executing lead scoring strategies.
• Integrate Hubspot with CRM systems like Salesforce and manage data flow between marketing and sales.
• Enable behavior-based marketing and lifecycle campaigns.

Required Qualifications:

• Extensive experience with Hubspot and Iterable.
• Strong knowledge of CRM integration, including Salesforce.
• Experience in email marketing, SMS, campaign management, and lead scoring.
• Strong analytical skills to track and report on campaign performance.

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