Demand Generation Marketing Manager, B2C, Mid-Level (Remote)

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Job Summary:

Lumivero is a global company focused on developing data-intelligence software that empowers users to make informed decisions. They are seeking a Demand Generation Marketing Manager, B2C to lead their global B2C marketing efforts, drive growth, and optimize the customer journey across their suite of products. This role involves executing integrated marketing strategies and managing full-funnel campaigns to enhance consumer engagement and retention.

Responsibilities:

• Develop and execute a comprehensive global B2C demand generation strategy to grow Lumivero’s consumer customer base across US, EMEA, and APAC regions.

• Lead and manage full-funnel B2C campaigns, collaborating with digital marketing, marketing operations, content, and product marketing teams.

• Strategically design and optimize B2C customer journeys and lifecycle programs to ensure seamless transitions between stages of the funnel.

• Own demand generation strategy and execution for Lumivero’s research line of business (LOB)—including NVivo, Atlas.ti, XLSTAT, and Citavi—as a primary B2C channel.

• Strategize and own lifecycle campaigns and webinar strategies that drive acquisition, engagement, and retention.

• Collaborate with the digital marketing team to align on performance goals and campaign support.

• Drive initiatives and partner with the digital team to enhance the web experience and improve conversion rates across digital touchpoints.

• Partner with product marketing and executive leadership to align messaging, packaging, and promotional efforts with customer needs and market trends.

• Measure campaign performance and analyze impact using CRM and analytics tools (e.g., Salesforce, Google Analytics), providing actionable insights.

• Develop and report on KPIs including CAC, CLV, conversion rates, and campaign ROI—making data-informed adjustments to optimize performance.

• Identify cross-sell and upsell opportunities to support customer growth and retention.

• Execute high-impact experiments across touchpoints (e.g., website, email, webinars) to drive funnel improvements.

• Manage multiple initiatives simultaneously and ensure execution is on time and within budget.

• Orchestrate closely with internal teams to ensure alignment across channels and maintain consistency in messaging and experience.

Qualifications:

Required:

• 3-5 years of experience in B2C demand generation, with a strong focus on SaaS or digital products.

• Proven ability to build, execute, and optimize B2C marketing campaigns across email, webinars, sponsored content, SEO, and web.

• Deep understanding of the customer journey and experience building lifecycle marketing programs that improve engagement and conversion.

• Experience with marketing automation and CRM platforms such as Salesforce, Marketo or similar.

• Strong knowledge of performance metrics including CAC, CLV, cart abandonment, and ecommerce funnel optimization.

• Excellent analytical skills with experience using tools such as Google Analytics and CRM dashboards to evaluate and optimize campaign performance.

• Hands-on experience collaborating with teams managing paid media, SEO, and social.

• Strong project management and cross-functional collaboration skills; able to prioritize effectively in a fast-paced environment.

• Excellent verbal and written communication skills.

• Proactive attitude and entrepreneurial mindset with a drive to take ownership and deliver measurable impact.

Company:

Lumivero is a software company that provides data collaboration solutions. Founded in 1995, the company is headquartered in Denver, Colorado, USA, with a team of 201-500 employees. The company is currently Growth Stage.