Head of Product Marketing

The Opportunity:

This organization is on a mission to innovate the implant supply chain and bring greater transparency to the cost of patient care. From procurement to payment, the platform automates workflows for vendor-supported surgical procedures. Its emergent Bill-Only solution provides a comprehensive system of record for hospitals and health systems to manage the complexity of surgical cases with implantable medical devices, expose hidden expenses, and surface revenue opportunities.

We are seeking a Head of Marketing (specialized in Product Marketing) to own end-to-end marketing strategy — driving demand generation, brand, communications, and product marketing. Reporting directly to the Chief Commercial Officer (CCO) and partnering closely with Product Management and the broader Commercial teams, this leader will shape positioning, messaging, and go-to-market strategy while ensuring a deep understanding of customer needs and buying preferences.

This role requires a passionate, creative thinker with experience bringing SaaS platforms to market, a proven ability to deliver measurable results, and a strong desire to solve complex problems in healthcare.

This is a highly collaborative environment where the team is self-motivated, independent, and believes great ideas are created together. Team members regularly engage with healthcare customers to understand their needs and deliver the best user experience possible.

About You

• Ability to balance strategic vision with hands-on execution.
• Highly motivated and thrives in a fast-paced, growth-stage environment.
• Proven success managing and developing marketing teams, with experience scaling small departments into high-performing teams.
• Proven ability to lead and collaborate with Leadership, Marketing, Sales, and Product Management to launch high-performing solutions.
• Healthcare industry experience — ideally in Supply Chain, OR, or Medical Devices — and experience scaling SaaS marketing organizations.
• Exceptional interpersonal skills to build strong relationships with customers, colleagues, and partners.
• Excellent communication skills to cultivate interest and inspire internal and external stakeholders.

ResponsibilitiesIntegrated Marketing & Product Marketing

• Own the development and execution of annual integrated marketing plans spanning brand, demand generation, digital, events, and product marketing initiatives.
• Drive product marketing strategy, including content creation, sales enablement, voice-of-customer research, and market analysis.
• Develop ongoing commercialization plans to ensure growth of new and existing solutions.

Team Leadership & Growth

• Lead, mentor, and grow the current marketing team, building a culture of accountability and innovation.
• Develop talent to scale a small but high-impact department, aligning team structure and roles with company growth.

Value Proposition & Messaging

• Create and maintain messaging frameworks and solution playbooks to define product value, guide client-facing assets, and reinforce the organization’s brand story.

Market Intelligence

• Stay ahead of industry trends and competitive developments.
• Conduct and synthesize voice-of-customer research to inform product and portfolio decisions and identify market opportunities.

Campaigns & Content

• Oversee the Sr. Marketing Specialist and broader team to deliver high-impact content and multi-channel campaigns that drive measurable pipeline growth.

Sales Enablement

• Develop and execute sales-enablement strategies to communicate value propositions and economic benefits to the Commercial team and to the market.

Strategic Leadership

• Manage marketing budget, set performance metrics, and report results to executive leadership.
• Partner with Product and Commercial teams to translate market insights into product requirements and successful launches.

Requirements

• 10+ years of progressive B2B SaaS marketing experience, including significant product-marketing leadership and broader marketing team management.
• Demonstrated experience leading, coaching, and scaling small marketing teams or departments in a high-growth environment.
• Proven track record driving measurable pipeline and revenue growth through integrated marketing programs.
• Experience collaborating with and presenting to senior executives and boards.
• Healthcare supply chain experience strongly preferred; knowledge of OR/Clinical Assets/Medical Devices a plus.
• Proficiency with CRM and marketing automation platforms (Salesforce and Pardot preferred).
• Strong analytical skills in Excel and exceptional presentation skills in PowerPoint.
• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).