Content strategist

Senior Content & Growth Strategist – for a Repositioned Global Skin Health Brand

About the brand:

I’m the founder & CEO of Loelle Organics – a Scandinavian skin health brand with 13+ years of legacy.

We’ve won over 50 international awards, and our products are trusted by clinics, retailers and consumers across Europe, the Middle East and Asia.

Several of our hero products have been recognized as some of the most powerful and effective in the world within our niche.

We’ve now made a bold pivot:

from traditional beauty → to high-performance skin recovery for men.

Because we believe skin is not about vanity – it’s about resilience, repair, immunity and long-term vitality.

We call it: Skin HealthSpan.

What I’m looking for:

A senior content strategist who has been in the trenches – not just a copywriter or content manager, but someone who thinks and breathes brand-driven growth. Someone who knows how to build a movement around a founder, and turn one idea into 100 content pieces that actually drive sales and community.

Requirements:

• 2+ years experience in content strategy, growth marketing, or creative direction – ideally in DTC, wellness, skincare or men’s health.

• Proven ability to build content systems (UGC, storytelling, content calendars, funnels).

• Fluent English (native or near-native).

• You’ve helped grow a brand or founder profile – from early stage to traction.

• You know how to lead creators, write briefs, launch, analyze and scale.

• You own the outcome – not just the task.

What you’ll do:

• Lead the creative repositioning of Loelle to dominate the Skin HealthSpan space.

• Build and manage my personal brand as a health-focused CEO.

• Create and scale UGC, storytelling and short-form content across platforms.

• Own our growth content roadmap and execute with impact.

Mindset matters more than CV.

If you see angles others miss.

If you care more about traction than trends.

If you want to help shape a new category – not just sell products.

Then let’s talk.

Location: Remote-first. UK preferred. EU accepted.

Budget: Start project-based. If we click → move to long-term / core team.

Contact: Ibrahim@loelle.se

Subject: Let’s Build Skin HealthSpan Together.