Paid Search Specialist

Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for Incubeta. Clicking "Apply Now" or "Read more" on Lensa redirects you to the job board/employer site. Any information collected there is subject to their terms and privacy notice. Role Specifications Job Title: Paid Search Specialist Remit: Incubeta DACH Location: Munich/Berlin (remote possible) INCUBETA is looking to strengthen our DACH team. As an experienced agency for tech reselling and digital marketing with 24 locations and over 900 employees, we develop customized solutions for more than 1200 customers worldwide. As a Paid Search Specialist (m,f,d), you will play a key role in managing and optimizing performance marketing campaigns for our clients. Your expertise in search advertising will ensure that campaigns are strategically planned, efficiently executed, and continuously improved to deliver measurable results. Your Core Tasks

• Campaign management: Plan, set up, and manage paid search campaigns across Google Ads, Microsoft Advertising and other platforms (Search, Shopping, Display).

Keyword strategy: Conduct ongoing keyword research and optimization to maximize campaign reach and relevance.

• Performance analysis: Monitor KPIs and campaign performance, providing actionable insights to improve ROI and achieve client goals.
• Budget optimization: Manage and optimize campaign budgets to deliver cost efficiency and performance.
• A/B testing & optimization: Test ad copy, bidding strategies, and landing pages to continuously improve campaign outcomes.
• Client communication: Act as a reliable partner for clients, providing regular updates, transparent reporting, and strategic recommendations.
• Market & competitor analysis: Stay up to date with digital advertising trends, platforms, and competitors to identify growth opportunities
• Collaboration: Work closely with SEO, account management, and cross-functional teams to deliver integrated digital marketing solutions.

Requirements

• Degree in marketing, communications, business administration or a related field
• 2–4 years of experience in paid search / performance marketing
• Proven track record in setting up, optimizing, and scaling Google Ads & Microsoft Advertising campaigns
• Strong knowledge of Google Analytics/GA4, Tag Manager, Search Console
• Familiarity with remarketing, shopping campaigns, and audience targeting strategies
• Excellent analytical skills and a data-driven mindset
• Strong organizational skills and ability to manage multiple projects simultaneously
• Effective communicator with strong presentation skills
• Team player who actively shares knowledge and contributes to collaborative success
• Language skills: German (native or fluent) and very good English are required
• Google Ads certifications are a plus

Work in the Incubeta DACH team In addition to a competitive salary and opportunities for individual development, you can expect the following in our team:

• Flexible working conditions: Option to work fully remote for a great work-life balance

Family-friendly culture: We support balancing family and career

• Team get-togethers: Regular in-person events to connect and strengthen team dynamics
• International environment: Work in a diverse, inspiring global network
• Collaborative culture: A collegial, supportive, and productive work atmosphere where people and appreciation come first

If you have questions about this posting, please contact support@lensa.com