Marketing Analyst I

Be Essential At Cars Commerce At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, our reputation-based digital wholesale auction marketplace, Dealerclub, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry. No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challengeand Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable. But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more. Cars.com is seeking a passionate, data savvy Marketing Analyst to join the Marketing Analytics team and fuel our mission of growth through data-driven insights and opportunity discovery. In this dynamic role you will become an integral part of the Marketing Analytics team, leveraging our marketing and site data to tell compelling stories and drive innovation and development of our marketing efforts. You will also enable stakeholders with actionable, intuitive measurement & performance reporting that provides the business with the insights to grow. The ideal candidate will have a robust mix of technical and communication skills, with a passion for optimization, data storytelling, and data visualization. This is an exciting opportunity to be a key influencer to the company’s strategic decisions around our marketing efforts. Responsibilities

• Support B2C marketing, B2B marketing, and Commerce Media teams by helping to identify and translate measurement needs into actionable analyses, reports, and dashboards.
• Synthesize internal and third party data into actionable insights about marketing performance, shopper behavior, and customer value delivery. Clearly communicate these insights and recommendations to internal stakeholders.
• Actively participate in cross-functional initiatives, collaborating with team members to achieve and measure project success. Lead development of analysis and insights.
• Create and maintain compelling, intuitive dashboards to enable the business with critical metrics, with a focus on data automation, performance insights, and actionable data visualizations.
• Leverage technical tools (e.g., AWS Redshift, Tableau, Python, R) to maintain ETL processes, implement data QA best practices, and analyze data within cloud environments.
• Work with marketing teams to develop insights and recommendations about campaign performance, optimization opportunities, and channel growth opportunities.
• Support the compilation and analysis of consumer marketing KPIs (i.e. leads, visits, UVs) for use in marketing and cross-functional business reviews.

Qualifications

• 1-2 years professional experience in a marketing analytics role and experience with digital analytics
• Bachelors degree in Business, Marketing, Analytics or related field preferred but not required
• Experience with analyzing large datasets and coming up with actionable business insights
• Strong SQL skills and knowledge of Tableau are a must; experience with statistical analysis and modeling and other technical tools such as R, Python is a plus
• Familiarity with various marketing platforms and tools (GA4, Appsflyer, Google Ads, Meta Business Manager, The Trade Desk, etc.) a plus
• Understanding of A/B testing is required; strong A/B testing design knowledge is a plus
• Experience with common marketing models (MMM) is a plus
• Evidence of analytical skills, problem solving, business acumen, strong logical thinking and ability to put together compelling data-driven insights

About You

• A curious mind with a thirst for discovery, answers, optimization, and continuous improvement
• A natural self-starter with a track record of proactively identifying and acting on opportunities
• Can easily organize and analyze large, varied sets of data and distill into actionable insights
• Superior work ethic and eagerness to learn, ability to deal with ambiguity, time/project management, and flexibility to thrive in a dynamic fast-paced environment
• Active listener with the ability to ask the right questions to understand the business problem and identify the analysis approach
• Excellent written and verbal communication skills; ability to communicate findings across multiple levels within the organization
• Comfortable presenter and excellent data storyteller
• Creative problem-solving skills, with the ability to extract insights and opportunities from our data
• A team player with a positive attitude and enthusiasm for our team’s mission

Salary Range $64,600.00-79,150.00 Our Comprehensive Benefits Package Includes

• Medical, Dental & Vision Healthcare Plans
• New Hire Stipend for Home Office Set-Up
• Generous PTO
• Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset
• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day

Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages! For US-based Positions: Applicants must be authorized to work in the United States. Please note that we are unable to sponsor employment visas at this time. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. California Applicants: Click here to review our California Privacy Policy for Applicants. For current employees, please click here to review our California Privacy Policy for Employees.