Brand Manager (Remote)

Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for CareFirst BlueCross BlueShield. Clicking "Apply Now" or "Read more" on Lensa redirects you to the job board/employer site. Any information collected there is subject to their terms and privacy notice. PurposeResp & Qualifications Provides oversight to a team of individuals who are responsible for the strategic planning, development, introduction and evaluation of multiple and diverse high-level initiatives and leads staff responsible for planning, recommending, developing and implementing integrated, promotion, communication and marketing campaigns to support corporate strategic initiatives. Essential Functions

• Manages employee outcomes by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
• Manages Brand and digital design to keep organizational digital properties current and consistent, and sets standards for optimal user experience, including the conceptualization, design and development of websites, emails and other digital assets. Takes the lead role in understanding legal, stakeholder and customer brand and compliance requirements to ensure all digital products comply to these standards.
• Achieves brand and digital design operational objectives by contributing information and analysis to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality; identifying and resolving problems; completing audits; identifying, developing, and implementing system improvements.
• Analyzes and interprets analytics, research and trends to identify opportunities to enhance the user experience and to determine the best design solutions.
• Improves brand and digital design knowledge enterprise-wide by providing tools, resources and templates to enable optimal user experience, ensure Brand compliance, and amplify digital design and Brand best practices at all levels throughout the organization.

Supervisory Responsibility This position manages people. QualificationsEducation Level: Bachelor's Degree in Marketing Communications, Advertising or related field OR in lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience. Experience: 5 years experience in advertising, brand management, marketing communications, strategic planning with proven ability to develop strategies 1 year supervisory experience or demonstrated progressive leadership. Preferred Qualifications Masters degree in business or marketing. Health care background is preferred. Knowledge, Skills And Abilities (KSAs)

• Excellent creative judgment, communication skills and analytical abilities and have proven track record of marketing success.
• Must be decisive and well organized with sound business judgment.
• Ability to effectively work in a fast-paced environment with frequently changing priorities, deadlines, and workloads that can be variable for long periods of time.
• Ability to meet established deadlines and handle multiple customer service demands from internal and external customers.
• Ability to effectively communicate and provide positive customer service to every internal and external customer.

Salary Range: $110,800 - $205,673 Salary Range Disclaimer The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, internal peer equity, and market and business consideration. It is not typical for an individual to be hired at the top of the range, as compensation decisions depend on each case's facts and circumstances, including but not limited to experience, internal equity, and location. In addition to your compensation, CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements). Department Communications Strategy and St Equal Employment Opportunity CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Where To Apply Please visit our website to apply: www.carefirst.com/careers Federal Disc/Physical Demand Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs. Physical Demands The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted. Sponsorship in US Must be eligible to work in the U.S. without Sponsorship. REQNUMBER: 21751 If you have questions about this posting, please contact support@lensa.com