Performance Marketing Manager

About Our Client

Our Client is transforming how Project Management Offices (PMOs) deliver strategic value to their organizations. We're an adaptive, purpose-built project portfolio management solution that empowers PMOs to orchestrate robust portfolios and advance strategic objectives, helping businesses risk less and realize more.

Our client is at an inflection point - transitioning from a well-kept secret to a category leader. Their 2026 strategy centers on owning the PPM category through content-driven demand generation, expanding enterprise-wide adoption, and establishing ourselves as the go-to solution for maturing PMOs.

Why We’re Hiring This Role

We're ready to execute on a more balanced strategy where organic content and paid performance marketing work in concert. We need a performance marketing expert who can build a repeatable, scalable, and profitable digital demand generation engine that complements our organic content strategy.

This is a strategic hire because you'll be instrumental in identifying the highest-ROI digital channels, running rigorous tests, optimizing relentlessly, and partnering cross-functionally to translate our differentiated PPM positioning into campaigns that convert PMO leaders into qualified pipeline. You'll own a significant portion of our marketing-sourced pipeline and play a critical role in our growth trajectory as we scale the business.

A Day in the Life

This role requires someone who lives and breathes performance data. You'll start each day analyzing campaign performance across channels like paid search, paid social, sponsored webinars, content syndication, influencer, etc, identifying what's working, what's not, and where to reallocate budget for maximum impact. You'll be running A/B tests on ad creative, landing pages, audience segments, and bidding strategies, using data to make rapid decisions that improve conversion rates and reduce cost per lead.

You'll collaborate closely with other marketing teammates to transform strategic messaging and assets into high-performing campaigns. This means translating positioning like "PPM vs. CWM" or "Best Alternative to XYZ Competitor" into targeted ad copy, audience strategies, and multi-touch nurture sequences. You'll need to think both strategically (which channels and campaigns drive pipeline?) and tactically (how do we optimize this ad set to reduce CPL by 20%?).

Your success will be measured by your ability to identify repeatable, predictable demand generation channels and scale them efficiently. This isn't a "set it and forget it" role. It requires someone who thrives on continuous testing, optimization, and cross-functional partnership to drive measurable results tied directly to pipeline and revenue.

What We're Looking For: Skills & Experience Required:

• 6+ years of hands-on performance marketing experience in B2B SaaS, with a proven track record of scaling demand generation in mid-market to enterprise segments
• Deep expertise in paid search (Google Ads, Bing Ads), including keyword strategy, bid management, ad copywriting, landing page optimization, and conversion tracking
• Advanced proficiency in display ads and paid social (LinkedIn, Facebook) with specific experience in Account-Based Marketing (ABM), audience segmentation, and B2B lead generation
• Demonstrated success running rigorous A/B and multivariate tests across ads, landing pages, and conversion funnels - with a portfolio of results showing measurable improvements in conversion rates
• Strong analytical skills with experience using marketing analytics platforms (Google Analytics, HubSpot, Salesforce, Equals, Tableau, or similar) to track, measure, and optimize campaign performance
• Proficiency in marketing attribution models and understanding of how to connect marketing activities to pipeline and revenue outcomes
• Experience with retargeting/remarketing strategies and display advertising to nurture prospects through the buyer journey
• Comfort working with a sizable marketing budget, with the ability to forecast, allocate, and optimize spend across multiple channels
• Data-driven mindset with the ability to translate analytics into actionable insights and strategic recommendations

Strongly Preferred:

• Experience marketing to technical or operational buyers (CIOs, VPs of Operations, PMO Directors, Program Managers)
• Familiarity with the project management, PMO, or enterprise software space
• Experience creating or collaborating on campaigns targeting multiple personas within a single buying committee (e.g., PMO leaders, executives, project managers)
• Background in demand generation for B2B products with longer sales cycles (3–9 months) and mid-to-high ACVs
• Proven ability to partner effectively with Content Marketing, Product Marketing, Sales, and Customer Success teams to create integrated campaigns
• Experience using intent data, technographic data, or firmographic data to build targeted account and contact lists for ABM campaigns
• Hands-on experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred)
• Knowledge of SEO/SEM best practices and how paid and organic search strategies complement each other
• Familiarity with landing page builders, a/b testing tools, and conversion rate optimization (CRO) principles
• Experience in industries such as Professional Services, Manufacturing, Healthcare, or State & Local Government

In addition to a great team and product, benefits include:

• A flexible PTO policy
• Medical, Dental, and Vision insurance
• Flexible spending account
• Paid holidays
• Equity and bonus eligibility