Social Media Executive

Role title:Social Media ExecutiveReports to:Marketing and Communications ManagerSalary:                   £30,000 FTE (£18,750 per annum actual)

Contract:                   Permanent 

Location:         Home-based with some travel to other locations 

                               when required.   

Hours:                      22.5 hours per week, equivalent to 3 days per week, worked  

                               flexibly across 5 shorter days. 

Working pattern:      Typically ~4.5 hours per day, Monday to Friday (flexible)

Role summary 

Role purpose: 

• To develop and deliver social media plans to contribute to wider Marketing and Communications objectives. 
• To create compelling content that supports the realisation of the organisation’s new business and retention targets.
• To work with internal and external stakeholders to gather compelling content.

Main duties and responsibilities:

1. Planning: Develop and deliver comprehensive social media plans across platforms. Assist with social media strategy and execution to support organisational objectives. Support with the integration of plans into wider communication planning and needs. Integrate key business intelligence and context provided by colleagues and teams into plans.
2. Content creation: Develop and schedule engaging content applying broad platform experience (including LinkedIn, X, and Facebook, with the potential to expand to other platforms). 
3. Community management: Monitor channels, respond to comments, DMs, and mentions, foster positive interaction and manage the brand’s online reputation. 
4. Performance analysis: Track and analyse social media performance using data insights, and present results, learnings and recommendations. Refine plans based on performance. 
5. Relationship management: Build positive working relationships with internal teams and external partners, supporting collaborative content creation and delivery. 
6. Research and insight: Monitor trends, audience insights and competitor activity to inform content and continuous improvement.
7. Equality, compliance and governance: Embed equality and diversity requirements both within our promotional activities. Comply with Data Protection Act 2018, GDPR, and Accessibility requirements in all working practices maintaining confidentiality, integrity, availability, accessibility, accuracy, currency and security of information as appropriate. 
8. General responsibilities: Support with digital marketing activities when required, ensuring alignment with overall marketing objectives. Undertake such other duties temporarily or on a continuing basis, as may reasonably be required, commensurate with the grade, and undertake any other tasks as directed by the Line Manager (or nominee).

Skills, experience and knowledge 

Required/essential: 

• Social media experience: Knowledge of current social media platforms, algorithms, trends, and best practices. (E)
• Strategic thinking: Ability to develop and implement effective social media plans aligned to organisational objectives. (E)
• Creative thinking: Creative flair and ability to produce visually appealing content. (E)
• Organisational skills: Ability to manage multiple projects simultaneously, prioritise tasks, meet deadlines and work to budgets. (E)