Digital Marketing Specialist

Job Title: Digital Marketing AnalystLocation: Remote in PolandDuration: 1 Year ContractKey Responsibilities

• Monitor and track daily performance metrics across all advertising platforms individually and collectively, identifying trends and optimization opportunities
• Develop, implement, and manage comprehensive performance marketing campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads (Facebook/Instagram), Reddit Ads, and YouTube
• Optimize spend and performance across all platforms through continuous A/B testing, audience refinement, and creative iteration
• Adjust bidding strategies, budgets, and targeting parameters to maximize ROAS (Return on Ad Spend) while maintaining cost-per-acquisition (CPA) targets

Required Qualifications

• Platform Certifications (Must-Have)
• Active certification in Google Ads (Search, Display, or Shopping)
• Active certification in LinkedIn Ads
• Platform Certifications (Nice to Have)
• Active certification in Microsoft Ads
• Active certification in Meta Blueprint (Facebook/Instagram)
• Active certification in YouTube Ads

Technical Skills

• Proven professional experience managing paid advertising campaigns across multiple platforms (minimum 2+ years)
• Advanced proficiency with Google Ads Manager, Microsoft Ads, Meta Ads Manager, and other advertising platforms
• Strong understanding of campaign structure, audience targeting, bidding strategies, and creative optimization
• Demonstrated ability to analyze performance data and make data-driven optimization decisions
• Excellent attention to detail and organizational skills to manage multiple campaigns simultaneously