Integrated Marketing Strategist

Job Title: Integrated Marketing Strategist

Role Summary: The Integrated Marketing Strategist is responsible for shaping, planning and overseeing the execution of cross-channel marketing strategies that align paid, owned and earned media (omni-channel) with business and brand objectives. This role acts as the connective tissue between media, creative, analytics, and account teams — ensuring all channels combine into a unified journey and deliver measurable impact

.Essential Job Functions:

• Develop holistic marketing plans that cover the full funnel (awareness → consideration → conversion → retention), identifying how each channel (paid social, search, programmatic, CRM/email, content, partnerships) plays its role

• Collaborate with account leadership, channel leads, creative teams and analytics to translate business goals into media strategies, creative briefs and test road-maps

• Define and track key performance indicators (KPIs) across channels, build a shared KPI glossary, reconcile source data, ensure measurement integrity

• Use data and insights to identify opportunities, optimize media mix and budget allocation, drive performance improvements across channels.

• Lead scenario modeling or attribution-thinking (where scale permits) — e.g., forecasting spend to outcome, building cross-channel journey maps.

• Manage the governance around integrated campaigns — ensuring timing, messaging, creative consistency, brand voice alignment and operational smoothness.

• Produce regular client-facing and internal reports/insights that clearly articulate what’s working, what’s not, and what we’re doing next.

• Serve as a strategic advisor to clients (or internal clients) — helping them understand how marketing investments ladder up to organizational outcomes (revenue, donations, awareness, retention).

• Stay current with marketing technology, data/analytics advancements, channel innovations and best practices — and bring those insights into the planning process.

• Experience:Bachelor’s degree in Marketing, Communications, Business or related. (Masters preferred in some senior roles.)

• 8+ years of experience in integrated marketing, or performance strategy across multiple channels (agency experience preferred).

• Proven track record of developing and managing multi-channel marketing campaigns that delivered measurable outcomes.

• Strong analytical mindset — ability to interpret data, build models, reconcile across sources, and derive strategic recommendations rather than purely descriptive reports.

• Experience with media (paid and owned), CRM/email, programmatic, search, content and social (either directly or through collaboration).

• Excellent communication and presentation skills — able to translate complex strategy and data into compelling narratives for senior stakeholders.

• Strong project and stakeholder management skills — able to coordinate multiple channels, teams, timelines and budgets.

• Ability to think conceptually and strategically, while also overseeing tactical execution details.

• Familiarity with modern marketing technology (ad platforms, analytics tools, CRM systems, attribution frameworks).

• Nonprofit or mission-driven organization experience a plus: an understanding of donor/customer lifecycle, engagement metrics, awareness vs. conversion dynamics.

• Success MetricsAchievement of agreed KPI outcomes (e.g., ROAS, cost per acquisition, donor LTV, recurring donor rate

• Improvement in cross-channel integration (e.g., fewer silos, more unified creative + messaging).