Senior Director, Paid Media

For our client, we are seeking a Senior Director, Paid Media to join the team of a leader in the Enterprise Technology space.

This role will own the global paid media strategy for a fast-scaling technology organization, with responsibility for building the function, the operating model, and the performance framework from the ground up. The ideal candidate will combine strategic leadership with hands-on execution, balancing channel optimization, budget stewardship, and cross-functional alignment to drive pipeline and revenue impact. This position will work closely with demand generation, product marketing, analytics, web, and conversion teams to create a scalable, data-driven paid media engine. There is also significant opportunity to shape team development, executive reporting, and the long-term direction of the paid media program.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $160,000 – $200,000 annually

Responsibilities

• Own and manage the global paid media strategy and budget across multiple channels
• Build operational foundations for the paid media function, focusing on scalability
• Engage hands-on in campaign strategy, optimization, and budget management
• Set and adjust channel-level performance targets based on data analysis
• Lead and develop a team of paid media managers and specialists
• Establish measurement and attribution frameworks in collaboration with analytics teams
• Collaborate with demand generation and product marketing for integrated campaign strategies
• Drive continuous optimization of the paid media funnel with web and conversion teams
• Stay updated on platform changes and pilot new opportunities
• Present performance and investment recommendations to executive leadership
  
  

Qualifications

• 10+ years of digital marketing experience with a focus on paid media
• 5+ years leading paid media teams with significant budget ownership
• Proven success in driving pipeline and revenue in B2B software or technology
• Expertise in major paid platforms and surrounding martech stack
• Strong analytical skills with hands-on experience in attribution and marketing analytics
• Experience building or significantly rebuilding paid media functions
• Demonstrated ability to develop high-performing teams and manage agency relationships
• Excellent executive communication skills for translating performance into business narratives
  
  

Benefits

• Opportunity to build a paid media function from the ground up
• Access to a significant multi-channel budget
• Collaborative work environment with cross-functional teams
• Hands-on role with direct involvement in campaign execution
• Potential for professional growth in a rapidly scaling company
  
  

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.