Marketing Director

Position Description

Kincannon & Reed, the premier global executive search and leadership advisory firm dedicated to the food and agriculture value chain, is seeking a Director of Marketing. This fully remote role will lead our business‑to‑business (B2B) marketing, communication, and business development strategies in support of retained executive search and leadership advisory solutions and execute key campaigns to achieve aggressive growth objectives for the organization.

The Director of Marketing is responsible for increasing the firm’s global visibility and strengthening our reputation as the leading executive search partner in food and agriculture. This seasoned marketing leader will support client development, helping our consultants win engagements, and strengthen our reputation and presence among senior-level talent through thought leadership, targeted outreach, and integrated campaigns that translate market insight into measurable pipeline growth. This is a deeply hands-on role, well-suited to a leader who is energized by rolling up their sleeves and personally driving key marketing initiatives.

Position Summary

The Director of Marketing will drive brand awareness and lead generation in close collaboration with consultants, practice leaders, business development, and operations, while overseeing a small internal team and select external partners to ensure cohesive, metrics‑driven marketing and business development impact across the firm.

Marketing Strategy and Leadership

·Develop and lead the annual business-to-business (B2B) marketing and business development strategy, budget, and calendar aligned with firm-wide revenue and brand objectives.

·Translate business goals into clear positioning, messaging, and campaign plans for priority sectors, services, and geographies, domestic and abroad.

·Serve as the internal marketing leader and advisor to consultants and practice leaders on go-to-market strategy, client communications, and positioning.

·Prioritize high-impact initiatives and make disciplined trade-offs to maximize return on investment.

·Contribute as a member of the Leadership Team, providing insight on market trends, client needs, and growth opportunities.

Team and Partner Management

·Directly lead and develop a small internal team responsible for marketing and business development support, partnering closely with consultants and practice leaders to enhance their market visibility and commercial effectiveness.

·Set clear priorities and provide coaching and performance feedback so the team consistently delivers high-quality execution across campaigns, content production, and sales enablement.

·Identify, engage, and rigorously manage external partners (e.g., design, content, agency, digital/search, appointment-setting/business development firms) to strategically extend internal capabilities.

·Evaluate and integrate external business development and appointment-setting partners tightly with internal processes, ideal client profiles, messaging, and CRM workflows so that activities convert into qualified opportunities and a clearly trackable pipeline.

Key Responsibilities

Demand and Lead Generation

·Design and execute integrated lead-generation campaigns that combine content, email, events, and digital/search channels to drive highly qualified inquiries and meetings.

·Partner with business development, practice leaders, and consultants to define ideal client profiles and target accounts, shaping campaigns that drive new retained search mandates and strategic account expansion.

·Build and manage simple but effective nurture programs (email journeys, follow-up sequences, and key touchpoints) that systematically advance prospects through the funnel.

Thought Leadership and Brand Experience

·Drive and develop the firm’s thought leadership agenda, defining priority themes aligned with client needs and leadership trends across food, agriculture, and adjacent industries.

·Develop, refine, and/or oversee the development of high-quality content calendar and branded materials, including articles, white papers, executive briefs, case stories, blogs, video scripts, webinar presentations, podcasts, and market reports that support business development.

·Collaborate closely with operations to continually elevate client-facing deliverables and ensure they reflect brand standards and a consistent, premium experience.

·Partner with consultants, partners, and subject-matter experts to translate their insights into compelling, market-facing content.

·Repurpose flagship content across multiple formats and channels.

Channel and Campaign Execution

·Steer and continually refine the website as the central hub for content, brand storytelling, and organic lead generation, including targeted landing pages, gated assets, and clear calls to action.

·Lead the firm’s LinkedIn strategy and performance, overseeing the content calendar, posting, engagement, and selective paid campaigns, along with other high-value digital mediums as appropriate.

·Plan and execute webinars, virtual roundtables, and select in-person events (such as conference participation and client roundtables), tightly integrating them into broader demand- and lead-generation initiatives.

·Develop, curate, and keep current the firm’s core marketing assets, including firm and sector capability decks, one-pagers, case studies, email templates, and business development support materials.

Data, Tools, and Operations

·Leverage advanced analytics and AI‑driven research tools to continuously monitor category, customer, and competitive trends, translating insights into clear strategic recommendations that strengthen the company’s market position.

·Utilize the firm’s CRM and core marketing tools (email platforms, analytics, and related systems) to segment audiences, orchestrate campaigns, and report performance.

·Play a key role in assessing and recommending future CRM and marketing technology enhancements.

·Define, track, and interpret critical metrics, including website traffic, content engagement, conversion rates, lead volume and quality, and campaign ROI.

·Exercise clear, business-minded judgment, ROI-focused technology and vendor decisions suited to a mid-sized, relationship-driven professional services firm.

·Oversee the marketing budget and resource allocation, maximizing impact, efficiency, and transparency.

Target Candidate Profile

Experience

·8-12+ years of progressive business-to-business (B2B) marketing and digital experience, ideally within professional services such as executive search, leadership advisory, management consulting, private equity/venture capital, or similarly relationship-driven businesses.

·Proven success designing and executing lead-generation programs that create measurable pipeline for complex, high-value services.

·Strong record of using thought leadership and content marketing to build brand authority and open doors with senior executives and investment audiences.

·Experience leading or supervising small teams and managing external partners, while remaining a highly hands-on marketer.

·High comfort operating in lean environments where the marketing leader both sets strategy and executes core activities (content creation, email campaigns, social channels, and basic website updates).

Skills & Capabilities

·Exceptional strategic thinking and positioning skills, with the ability to distill and communicate a clear, differentiated value proposition for Kincannon & Reed and its offerings.

·Outstanding writing and editorial skills, confident crafting and refining content for C-suite and board-level audiences.

·Hands-on proficiency with core digital marketing tools, including LinkedIn (organic and paid), email marketing platforms, website CMS, basic analytics and SEO metrics, and modern AI-enabled tools.

·Strong collaboration skills, adept at engaging senior stakeholders, surfacing their expertise, and converting it into structured, market-ready campaigns and content.

·Data-informed mindset, able to set targets, interpret performance, and optimize programs based on evidence.

·High degree of initiative and ownership, comfortable operating with limited structure and driving work forward independently.