Creative Strategist

About BreadLoaf

BreadLoaf is a performance marketing agency that partners with DTC and e-commerce brands to drive measurable growth through paid media. We work across Meta, Google, Pinterest, and Microsoft Ads, combining data-driven media buying with sharp creative strategy to scale our clients' revenue.

The Role

We're looking for a Creative Strategist who lives and breathes short-form direct response content. You'll be the connective tissue between performance data and creative output — researching audiences, building personas, developing ad concepts, writing hooks, and directing the production of static and video assets that actually convert.

This isn't a "make it pretty" role. You'll dig into ad libraries, mine customer reviews for insights, build detailed audience avatars, and translate all of that into scroll-stopping creative briefs that our designers, editors, and AI tools can bring to life.

What You'll Do

• Develop creative strategies grounded in performance data, competitor research, and audience analysis for a portfolio of e-commerce brands
• Build detailed customer personas using tools like Meta Ad Library, customer reviews, and platform analytics — then turn those into actionable creative directions
• Write and iterate on direct response hooks, ad angles, and copy frameworks for Meta, Google, and Pinterest
• Brief and direct the production of short-form video (UGC-style, AI-generated, and hybrid formats) and static ad creative
• Manage creative workflows in project management tools, keeping asset pipelines organized from ideation through launch
• Collaborate closely with media buyers to connect what's working in the data to what we're producing creatively
• Stay current on platform trends, AI creative tools (GTV, Claude, etc.), and emerging ad formats
• Document and systematize creative processes so they can scale across new client onboards

What We're Looking For

• 2+ years of experience in creative strategy, performance creative, or a similar role at a DTC brand or agency
• A strong portfolio of direct response ad creative you've concepted or directed — especially short-form video and static for Meta/Instagram
• Deep understanding of what makes paid social creative convert: hooks, angles, social proof, urgency, storytelling structure
• Experience building audience personas and translating research into creative briefs
• Comfort working with AI-powered creative tools — or a genuine eagerness to learn them quickly
• Excellent copywriting instincts, particularly for ad hooks and angles
• Highly organized with the ability to manage multiple brand accounts and creative pipelines simultaneously
• Self-starter energy — you see a gap in the creative and you fill it without being asked

Bonus Points

• Experience with e-commerce brands in beauty, fashion, wellness, or lifestyle
• Familiarity with tools like Motion, Foreplay, or similar ad inspiration/analytics platforms
• Experience producing or directing UGC content
• Background in both traditional brand and direct response creative

Why BreadLoaf

• You'll have real ownership over creative direction across a growing roster of brands
• We're investing heavily in building out our creative capabilities right now — you'll be shaping the department, not just filling a seat
• We embrace AI tools as creative accelerators and want someone excited to push boundaries with them
• Collaborative, no-ego team that moves fast and values sharp thinking over titles