Marketing Operations Specialist

Marketing Operations Specialist - Ads & Promotions

Location: Remote USA

Contract Duration: 4-5 months to start with potential for extension

Contract Type: W2 under Staffing Agency

Pay: $45.71/hour

*Must be eligible to work in the US without sponsorship

About the Team

The Ad Operations team delivers and scales end-to-end ad campaign management, collaborating closely with internal and external partners to drive acquisition, activation, and loyalty across advertiser audiences. The team is focused on operational excellence and continual process improvement within a fast-growing digital advertising business.

About the Role

The Marketing Analyst/Specialist-II will manage all aspects of campaign operations across social and programmatic digital channels, including Google, Meta, YouTube, TikTok, and more. Responsibilities include end-to-end campaign setup, monitoring performance and budgets, proactively identifying optimization opportunities, and troubleshooting issues related to setup, tracking, and trafficking. The role will partner with third-party vendors for streamlined campaign launches, work closely with internal Marketing and Data Science teams for accurate tracking and reporting, and produce post-mortem reports to document and address campaign issues. The Marketing Analyst/Specialist-II will also be encouraged to recommend and help implement new tooling, processes, and workflow improvements based on daily experiences.

Key Responsibilities

• Manage campaign operations process across digital marketing channels (social and programmatic)
• Monitor pacing, budget, and campaign performance, recommending optimizations
• Troubleshoot trafficking, tracking, and setup discrepancies in ongoing campaigns
• Collaborate with third-party vendors to ensure accurate and timely campaign launches
• Work with in-house Marketing and Data Science teams for accurate media tracking and reporting
• Produce post-mortem reports for large campaign issues and help drive cross-functional actions
• Recommend and implement improvements for campaign tools, workflows, and processes

Qualifications

• 2+ years of experience in ad operations, digital advertising, data entry, or analytics
• Experience trafficking digital media campaigns across channels (e.g., Google, Meta, TikTok) including setup, QA, tracking, and reporting
• Comfortable with ad copywriting; experience building ad creatives is a plus
• Strong skills in data analysis and synthesis for informed decision-making
• High attention to detail and strong written communication skills
• Ability to thrive in a fast-paced, adaptable, self-starter environment
• Experience with CPG Ads, project management, or campaign coordination is a plus
• SQL proficiency for data analysis is a plus