Senior PPC Manager

We’re KARAMAN Digital, a Growth Marketing Agency specializing in the iGaming & Betting industry in regulated markets, and we’re searching for our next marketing superstar to join the team.

If you’re based in Croatia, looking for an exciting new opportunity, and the idea of working with international clients while overseeing major six- and seven-figure marketing budgets excites you, read on!

The Senior PPC Manager will help us deliver best-in-class optimizations and management of our clients’ marketing channels, primarily focused on, but not limited to Paid Search, with a good understanding of other bottom-of-the-funnel activities and marketing channels.

The role is remote, but the candidate must be based in Croatia and it has to be a full-time employment. No contracts or freelancers please.

Key Responsibilities / Duties:

• Assisting in the creation of clients’ growth marketing strategies
• Setting measurable goals to demonstrate improvement in marketing efforts, covering both acquisition and retention across digital marketing channels
• Managing clients’ Paid Search accounts and supporting other marketing channels
• Helping with management of App campaigns for clients (UAC, Apple Search, App Networks, etc.)
• Performing regular account audits and making short and long-term recommendations for improvement
• Making recommendations for landing pages and user flow optimization
• Conducting competitor research and benchmarking

Senior PPC Manager Requirements:

• At least 3 but preferably 5 years of experience in Paid Search; experience in other channels is a plus
• Experience with Google Tag Manager and a solid understanding of GA4 is required
• Experience with web testing and personalization tools, such as Optimizely is a plus
• Familiarity with heatmap and product experience insight tools, such as Hotjar or Crazy Egg, is a plus
• Experience in the eCommerce, iGaming, or Fintech industry is required
• Practical knowledge of keyword research tools (e.g., Ahrefs, SEMrush)
• A sense of UI / UX improvement
• Strong analytical skills
• Agency experience / client-facing role is a big plus
• Fluent in English

What You'll Get:

• Remote role (in Croatia) with with an option to work hybrid from our upcoming headquarters in Osijek, Croatia
• Supportive, friendly environment with many opportunities to grow and learn
• Entrepreneurial mindset within a fast-growing, specialized digital agency and overseeing major budgets
• Work with international clients
• Above-average digital marketing salary in Croatia
• Experience in a rapidly growing industry (iGaming / Sports Betting)
• Opportunities for travel to conferences and client visits (Lisbon, Barcelona, Malta, New Jersey / New York...)

Please apply here or send your CV to info@karaman.digital