Senior Product Marketing Manager, AI

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Product Marketing Manager, AI in Croatia. This role sits at the center of product innovation, customer adoption, and storytelling for AI-powered capabilities used by modern digital communities. You will shape how advanced AI features are positioned, understood, and adopted by customers, turning complex technology into clear, practical value. Working in a fully remote and highly collaborative environment, you will influence go-to-market strategy, customer education, and internal alignment across product, growth, and customer-facing teams. Your work will directly impact adoption, trust, and long-term product success. This is a high-visibility, high-impact role with strong ownership from strategy through execution. It is ideal for a product marketer who thrives in fast-growing environments and cares deeply about clarity, craft, and outcomes. Accountabilities

• Own end-to-end messaging and positioning for AI-powered capabilities, translating technical functionality into outcome-driven customer value.
• Lead adoption-focused go-to-market strategies for AI feature launches, prioritizing education, activation, and real-world usage over vanity metrics.
• Craft and oversee high-impact AI-related copy across websites, in-product experiences, lifecycle campaigns, sales assets, and launch materials.
• Build scalable customer education resources, including guides, templates, workflows, and best practices that enable confident AI usage.
• Enable sales and customer success teams with clear positioning, FAQs, demos, and training materials to support responsible AI adoption.
• Partner closely with product and engineering teams to stay aligned with roadmap, technical constraints, and customer insights.
• Champion responsible, trustworthy AI messaging that avoids hype and emphasizes transparency, accuracy, and measurable outcomes.

Requirements

• 5 or more years of product marketing experience in high-growth software environments, with strong emphasis on messaging, positioning, and copywriting.
• Exceptional written and editorial skills, with the ability to communicate clearly in a fully remote, async-first organization.
• Proven experience leading go-to-market strategies and positioning frameworks for new product launches.
• Strong storytelling and simplification skills, especially when translating complex or technical concepts into customer-first narratives.
• Demonstrated ability to drive measurable outcomes such as adoption, activation, and revenue impact through messaging.
• High sense of ownership, accountability, and comfort operating in environments with high expectations.
• Experience collaborating cross-functionally with product, growth, sales, and customer success teams.
• Proficiency in English at a professional level.
• Experience with AI-powered products, automations, or growth-oriented marketing is a strong plus.

Benefits

• Competitive salary range of USD 140,000 to 160,000 per year, with annual compensation reviews.
• Equity participation in addition to base compensation.
• Fully remote work with flexibility to work from anywhere.
• Generous paid time off with 35 days annually and paid sabbatical eligibility.
• Comprehensive healthcare coverage for you and your family, or reimbursement options where applicable.
• Parental leave to support growing families.
• Home office setup stipend and learning and development budget.
• Annual bonus potential based on role eligibility.
• Fully funded company retreats held twice per year in international locations.

Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.