Manager, Product Marketing (Growth) (Remote - US)

Manager, Product Marketing (Growth) Overview ebbo is seeking a results-obsessed Manager, Product Marketing (Growth) to drive enrollment growth through acquisition testing and optimization. This role owns conversion and enrollment performance across acquisition flows and is accountable for designing, executing, and scaling A/B and multivariate tests that deliver measurable KPI lift for our client driven loyalty programs. The ideal candidate thrives in a test-and-learn environment, deeply understands acquisition funnels, and uses experimentation to systematically improve enrollment rates, reduce friction, and unlock growth across client loyalty programs. Responsibilities Of Manager, Product Marketing (Growth)

• Own the acquisition testing strategy and roadmap for assigned loyalty programs, with direct accountability for improving enrollment and conversion rates
• Design, execute, and optimize A/B and multivariate tests across web and mobile acquisition funnels to drive measurable performance lift
• Analyze test results and behavioral data to deliver actionable insights that improve conversion, enrollment, and early retention
• Define, track, and communicate acquisition KPIs, clearly reporting performance, learnings, and recommendations to stakeholders
• Partner cross-functionally with Creative, Marketing Ops, Client Services, IT, and Data Analytics to execute tests and scale winning experiences
• Identify and remove acquisition friction through user research, industry insights, and UX optimization, documenting requirements and outcomes

Skills Of Manager, Product Marketing (Growth)

• 5+ years in product marketing, with preferred experience in loyalty, rewards or subscription-based products
• Experience with marketing and analytics tools such as FullStory, Optimizely and Tableau; Shopify knowledge is a plus
• Proven experience in leading successful A/B and multivariate testing initiatives
• Proven track record in customer UX optimizations
• Excellent written and verbal communication skills across cross-functional teams with the ability to present to stakeholders
• Demonstrate excellent attention to detail, time management skills, and an ability to prioritize multiple tasks in a highly fluid, fast-paced environment
• Strong analytical mindset with ability to derive insights from complex data sets

Perks And Benefits Of Manager, Product Marketing (Growth)

• Fully remote work environment
• Unlimited PTO, closing every Friday at 2pm (all year round) and a paid week off between Christmas and New Year's.
• Health Benefits: Medical, Dental, Vision, Disability, Life, Safe Harbor 401K plan with a 3% contribution from ebbo, 100% vested to you right away.
• Annual bonus and merit increases
• DEI Program and Wellness Program with great prizes.
• Every team receives an annual budget for training opportunities.
• Tons of opportunity for mentorship and growth (career trajectories for employees).

The base salary range for this position is $78,000-$78,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the position, market considerations, budgetary considerations, tenure, and standing with the company (applicable to current employees), as well as the employee’s/applicant’s skill set, pertinent experience, and qualifications.About Ebbo  At ebbo, our focus is on our team members. Your growth and work/life balance are always top of mind. You’ll be joining a company that values everyone’s input, rewards and recognizes exemplary work, prioritizes diversity, equity and inclusion and loves to have fun. You’ll also be a part of a company that is constantly being recognized for excellence. We were chosen as a “Connecticut Top Workplace” ten years in a row, named one of Boston’s Best & Brightest “Top Company Cultures” nationally and featured in Forbes, Fast Company, Glossy and Chain Store Age. From a business perspective, ebbo is an all-in-one loyalty company. In addition to our suite of uniquely configurable loyalty solutions, ebbo’s data driven, full-service approach helps brands build customer engagement on repeat. ebbo also operates a direct-to-consumer business, called Clarus Direct. Learn more about us at https://www.ebbo.com/. ebbo is proud to be an Equal Opportunity/Affirmative Action employer. As such we are collecting this data from applicants. Completion of this data is voluntary and will not affect your opportunity for employment or terms or conditions of employment. This data will be used for reporting purposes only and will be kept separate from all other personnel records and only accessed by the Human Resources Department. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis prohibited by law. Submissions are governed by ebbo’s Employment Privacy Notice and the Top Echelon Privacy Policy . Department: Marketing This is a full time position