Senior Director, Performance Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Performance Marketing based in the United States. This senior leadership role is responsible for defining and executing a high-impact performance marketing strategy that drives scalable customer acquisition and revenue growth across multiple digital channels. You will oversee large-scale campaigns spanning paid search, paid social, display, and affiliate marketing, ensuring strong efficiency across CAC, ROAS, and LTV targets. The role requires deep expertise in data-driven experimentation, with a strong focus on A/B testing, optimization, and continuous performance improvement. You will lead and mentor a high-performing marketing organization, building capability, accountability, and operational excellence across the team. A key part of the role involves leveraging AI-driven tools and automation to improve efficiency, enhance targeting, and unlock new growth opportunities. You will collaborate closely with cross-functional leaders across analytics, product, brand, and finance to align marketing strategy with broader business objectives. This is a highly strategic yet hands-on role, combining vision, execution, and leadership in a fast-scaling, mission-driven environment. Accountabilities

• Lead the end-to-end performance marketing strategy, overseeing multi-channel acquisition campaigns across paid search, social, display, and affiliate programs while ensuring alignment with growth and efficiency goals.
• Own budget allocation and optimization across all acquisition channels, continuously improving CAC, ROAS, and LTV performance through data-driven decision-making and disciplined spend management.
• Build and maintain KPI frameworks, dashboards, and reporting systems that provide clear visibility into marketing performance and inform executive decision-making.
• Drive experimentation and testing strategies across creatives, messaging, landing pages, and channel mix to improve conversion and acquisition efficiency.
• Lead, mentor, and develop a high-performing performance marketing team, fostering a culture of accountability, innovation, and continuous improvement.
• Partner with analytics, creative, product, and finance teams to ensure integrated marketing execution and alignment with broader business priorities.
• Identify and launch new marketing channels and growth opportunities, leveraging emerging platforms, technologies, and AI-powered solutions to scale acquisition.

Requirements

• 15+ years of experience in performance marketing, digital acquisition, or growth marketing within fast-paced, data-driven environments.
• 10+ years of leadership experience managing and scaling high-performing marketing teams in complex, multi-channel organizations.
• Proven expertise managing large-scale marketing budgets with strong command of CAC, ROAS, LTV, and unit economics optimization.
• Deep experience with major digital advertising platforms such as Google Ads, Meta Ads Manager, and analytics tools including GA4 and related attribution systems.
• Strong background in experimentation frameworks, A/B testing, and conversion rate optimization across digital marketing funnels.
• Demonstrated ability to leverage AI tools and automation to improve marketing performance and operational efficiency.
• Exceptional analytical thinking and ability to translate complex data into clear, actionable business insights.
• Strong cross-functional leadership, communication, and stakeholder management skills in highly matrixed environments.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.

Benefits

• Competitive base salary range of $152,000-$190,000 USD, plus performance bonus and equity opportunities.
• Comprehensive healthcare coverage including medical, dental, vision, life, and disability insurance.
• 401(k) retirement plan with employer contributions.
• Flexible paid time off and paid holidays to support work-life balance.
• Equity participation in a high-growth, mission-driven organization.
• Monthly tech and productivity reimbursements.
• Remote-first flexibility with a globally distributed team culture.
• Additional wellness, family support, and employee assistance programs.

How Jobgether Works We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.