Performance Marketing Expert (Consultant) (Remote - Anywhere)

DescriptionAbout Jobgether Jobgether is reinventing job search through AI-powered matching and meaningful introductions between companies and global talent. We help individuals find the most relevant remote jobs — and empower them to take control of their career journey. Role Overview We’re looking for a Performance Marketing Expert (Consultant) with proven B2C growth experience to help us drive qualified traffic and user sign-ups at the best possible CAC-to-LTV ratio. The ideal candidate has at least 5 years of hands-on experience scaling consumer-facing products and knows how to achieve growth efficiently across multiple acquisition channels. Key Responsibilities

• Audit and optimize existing B2C acquisition channels : Organic and Paid channels (Google Ads, Meta, YouTube, LinkedIn etc.).
• Design and execute cost-efficient campaigns focused on reducing CAC while improving LTV.
• Identify, test, and scale new consumer growth channels (TikTok, Reddit, YouTube influencers, newsletters, referral programs, etc.).
• Implement A/B testing, conversion tracking, and retargeting strategies.
• Collaborate with the content and product teams to improve conversion funnels and onboarding flows.
• Develop clear reporting dashboards tracking CAC, LTV, ROI, conversion rate, retention, and traffic quality.
• Provide weekly performance insights and actionable growth recommendations.

Key Metrics / Success Indicators

• Sustainable CAC/LTV ratio improvement.
• Growth in user acquisition and activation.
• Increase in free-to-premium conversion rate.
• Positive ROI across paid and organic channels.

Requirements

• 5+ years of proven experience in B2C growth or performance marketing, ideally in a fast-scaling digital product or marketplace.
• Deep knowledge of Google Ads, Meta Ads, TikTok Ads, and YouTube campaigns.
• Experience with funnel optimization, A/B testing, and marketing analytics tools
• Demonstrated ability to lower CAC while maintaining high retention and LTV.
• Data-driven, autonomous, and highly execution-focused.

Nice to Have

• Background in HRTech, EdTech, or SaaS-to-consumer environments.
• Experience leveraging AI or automation tools to scale growth.

Benefits

• Flexible, fully remote collaboration.
• 2–3 month consultancy with potential for ongoing engagement.
• Opportunity to define the B2C acquisition strategy of a fast-growing AI startup.