Marketing Manager, Customer Marketing & Integrated Campaigns

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Marketing Manager, Customer Marketing & Integrated Campaigns in the United States. This role offers an exciting opportunity to shape and scale customer-focused marketing initiatives within a fast-growing technology environment. As Marketing Manager, you will drive strategies that enhance customer engagement, strengthen retention, and support expansion throughout the entire customer lifecycle. You will also lead the planning and execution of integrated marketing campaigns that align multiple teams around clear messaging, audience targeting, and measurable business outcomes. Working cross-functionally with marketing, sales, product, and customer success teams, you will help transform insights into impactful programs that generate advocacy and long-term value. This role is ideal for a strategic thinker who also enjoys hands-on execution in a dynamic, high-growth setting where processes are evolving and innovation is encouraged. Accountabilities

• Design and implement comprehensive customer marketing programs that support adoption, value realization, retention, and growth throughout the customer lifecycle.
• Develop and manage initiatives that promote customer advocacy, including case studies, testimonials, reviews, and reference programs.
• Create scalable engagement programs such as customer campaigns, nurture flows, and communications tied to product launches and updates.
• Define and track key success metrics for customer marketing initiatives, including engagement levels, retention influence, expansion pipeline, and advocacy outcomes.
• Own the integrated campaign framework, including annual and quarterly campaign planning aligned with business priorities and go-to-market strategies.
• Translate high-level company goals into clear campaign strategies with defined audiences, messaging, channels, objectives, and KPIs.
• Coordinate campaign execution across marketing functions such as digital, field marketing, partner marketing, lifecycle marketing, and sales initiatives.
• Collaborate closely with Sales, RevOps, and Customer Success teams to ensure campaigns support pipeline growth and revenue objectives.
• Develop campaign briefs, timelines, and performance reports to analyze results and continuously improve marketing effectiveness.
• Foster cross-functional collaboration and ensure marketing initiatives are delivered on time with consistent messaging and strong alignment.

Requirements

• 6–9+ years of experience in B2B marketing, ideally within high-growth SaaS or technology environments.
• Demonstrated expertise in integrated campaign strategy and execution, managing multi-channel initiatives that align with go-to-market goals.
• Direct experience in customer marketing, lifecycle marketing, or post-sale engagement programs.
• Strong understanding of B2B marketing funnels, pipeline development, and sales alignment strategies.
• Proven ability to collaborate across multiple teams and influence stakeholders in fast-paced, evolving organizations.
• Highly organized with strong project management skills and the ability to balance strategy with hands-on execution.
• Excellent communication and storytelling abilities, capable of translating complex value propositions into compelling campaign messaging.
• Data-driven mindset with experience using performance metrics and analytics to optimize marketing programs.
• Ability to thrive in environments where processes are still being defined and continuous improvement is encouraged.
• Additional experience in scaling organizations, partner marketing ecosystems, or supporting both enterprise and mid-market segments is considered a plus.

Benefits

• Opportunity to work in a dynamic, high-growth global environment
• Collaboration with international teams across multiple regions
• Exposure to innovative technology and industry-leading solutions
• A culture that supports learning, professional development, and career growth
• Regular company gatherings and global offsite events that strengthen collaboration and connection
• Competitive compensation and benefits package
• Flexible work environment that encourages balance and autonomy

Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.