Director of Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director of Marketing in Romania. This leadership role is focused on building and scaling a high-performance growth engine that drives measurable revenue impact across acquisition, activation, and retention. You will operate at the intersection of growth marketing, product-led growth, and demand generation, shaping how a fast-scaling SaaS product reaches and converts its customers. The role requires a strong balance between strategy and hands-on execution, with direct ownership of key marketing performance metrics such as pipeline, conversion, and customer acquisition efficiency. You will collaborate closely with Product, Sales, and Customer Success teams to identify growth opportunities and improve the full customer journey. A key part of the role involves designing experimentation frameworks, optimizing multi-channel performance, and strengthening product messaging. This is a highly impactful position for a leader who thrives in fast-moving environments and enjoys building systems that scale. Accountabilities The Director of Marketing is responsible for building scalable growth systems, driving demand generation, and aligning marketing strategy with revenue outcomes across the full funnel.

• Own and scale customer acquisition across paid, organic, lifecycle, partnership, and product-led channels
• Develop and execute a data-driven growth strategy focused on pipeline generation and revenue expansion
• Build repeatable systems to improve conversion across the full funnel from visitor to paying customer
• Lead demand generation initiatives and optimize performance marketing programs across key channels
• Define and implement experimentation frameworks to continuously improve marketing effectiveness
• Improve attribution, reporting, and analytics systems to connect marketing activity to revenue impact
• Collaborate with Product teams to enhance onboarding, activation, retention, and product-led growth initiatives
• Partner with Sales and Customer Success to align messaging, improve conversion rates, and support revenue goals
• Strengthen product positioning, messaging, and go-to-market narratives in a competitive SaaS landscape
• Lead and mentor a lean marketing team, balancing strategic leadership with hands-on execution

Requirements This role requires strong B2B SaaS marketing expertise, deep analytical capability, and a proven ability to drive measurable growth outcomes in fast-paced environments.

• Proven experience in growth marketing or demand generation within B2B SaaS organizations
• Strong track record of owning key performance metrics such as pipeline, CAC, conversion rates, or revenue growth
• Expertise in performance marketing, lifecycle marketing, SEO, and conversion rate optimization
• Strong analytical mindset with experience in funnel analysis, attribution, and experimentation frameworks
• Experience working in product-led growth environments and improving product adoption metrics
• Ability to translate data insights into actionable growth strategies and experiments
• Strong collaboration skills with Product, Sales, and Customer Success teams
• Experience mentoring or leading marketing teams in lean, high-growth environments
• Hands-on execution mindset with the ability to operate effectively in resource-constrained settings
• Strong understanding of SaaS go-to-market strategies, ideally in AI, productivity, or workflow tools

Benefits

• Fully remote work environment with flexible working hours
• Competitive salary and equity compensation package
• Opportunity to shape growth strategy for an AI-powered SaaS product
• High autonomy and direct impact on company growth outcomes
• Collaborative, fast-paced, and mission-driven team culture
• Opportunity to work on innovative AI-driven communication and productivity solutions
• Exposure to modern SaaS growth practices and cutting-edge marketing tools
• Strong ownership culture with room for career growth and leadership impact

How Jobgether Works We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.