Paid Media: Social Media& Google Ads Specialist (Freelance Contract)

Jennings Social Media & MarTech (JSMM) is a global social media marketing and digital advertising agency founded in 2003 and headquartered in Overland Park, Kan. with satellite offices in Miami Beach and Orange County. The JSMM team has won many prestigious awards and recognitions for entrepreneurship, marketing, women in business and SEO/SEM.

We are seeking a part-time Paid Media Specialist to execute digital ads for social media, geofencing, Google, and more. Dutities include creating, managing, monitoring and optimizing costs for the performance of ads to generate conversions. The job also includes doing research and performing competitive bidding, measuring, analyzing and reporting on campaign updates such as CPC, CPA and benchmarks. Industries include but are not limited to auto, healthcare, beauty, real estate, financial services and more.

Establish KPIs and other metrics to ensure we are hitting campaign goals and continuously monitor the effectiveness of these programs to ensure we are driving value and ROI. Additionally, candidates should have a knack for analytics, be results-oriented and stay curious in their approach. Ad expertise with Facebook, Twitter, LinkedIn, Instagram, YouTube and TikTok ads is required.

Qualifications

• Bachelor’s degree in advertising, marketing, communications (or a related field)
• Qualified candidates will generally have 3-5 years of hands-on digital advertising experience
• Demonstrated proficiency with search, display and social advertising platforms and tools such as Google Adwords and Analytics, Facebook, Twitter, Instagram, Bing, LinkedIn, TikTok, etc.
• Proficient in Google Data Studio, and/or other comparable data analytics and visualization tools
• Experience in implementing event-based conversion tracking using