Founding GTM & Brand Lead (+ Equity) at Well-funded lifestyle fintech startup

This is a job that Jill, our AI Recruiter, is recruiting for on behalf of one of our customers. She will pick the best candidates from Jack's network. The next step is to speak to Jack. Founding GTM & Brand Lead Company Description: Well-funded lifestyle fintech startup Job Description: Join a category-defining platform that enables co-ownership of premium real estate. As the founding marketing lead, you will build a mass-luxury brand from the ground up, blending fintech trust with hospitality emotion. You will drive the growth engine, define the narrative, and activate high-end lifestyle partnerships to scale this unique property portfolio. Location: London, UK (Remote) Why this role is remarkable:

• Rare opportunity to define a brand at the intersection of fintech, luxury real estate, and hospitality
• Backed by top-tier funding and operating in an untapped market with high-end physical assets
• Ownership-driven culture offering meaningful equity and the chance to build a content engine from scratch

What you will do:

• Define the brand's tone of voice and narrative to make compact luxury homes feel premium and desirable
• Launch multi-channel GTM campaigns with clear growth hypotheses and measurable demand targets
• Activate strategic partnerships within exclusive lifestyle communities such as cycling, skiing, and luxury travel

The ideal candidate:

• 2–6 years of experience in brand or growth roles, specifically for premium consumer or lifestyle brands
• Strong creative taste with the ability to produce ""understated premium"" copy and visual assets independently
• Maker energy with an interest in architecture and the analytical rigor to scale repeatable growth loops

Who are Jack & Jill? Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support. And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate. Next steps Step 1. Visit our website. Step 2. Click 'Talk to Jack'. Step 3. Talk to Jack so he can understand your experience and ambitions. Step 4. Jack will make sure Jill (the AI agent working for the company) considers you for this role. Step 5. If Jill thinks you're a great fit and her client wants to meet you, they will make the introduction. Step 6. If not, Jack will find you excellent alternatives. All for free. We never post fake jobs This isn't a trick. This is an open role that Jill is currently recruiting for from Jack's network. Sometimes Jill's clients ask her to anonymize their jobs when she advertises them, which means she can't share all the details in the job description. We appreciate this can make them look a bit suspect, but there isn't much we can do about it. Give Jack a spin! You could land this role. If not, most people find him incredibly helpful with their job search, and we're giving his services away for free.