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Head of Product Marketing – FinTech (B2B)

iO Associates
Department:Product Marketing
Type:REMOTE
Region:UK
Location:England, United Kingdom
Experience:Mid-Senior level
Estimated Salary:£80,000 - £120,000
Skills:
PRODUCT MARKETINGB2BSAASFINTECHPAYMENTSGO-TO-MARKET STRATEGYSALES ENABLEMENTMARKET INSIGHTTEAM LEADERSHIP
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Job Description

Posted on: January 9, 2026

Head of Product Marketing – FinTech (B2B)Remote – with travel to Manchester

We are partnered exclusively with a FinTech specialising in virtual payments, supporting major brands across travel, banking, and commercial payments.

We are working with the Chief Marketing Officer who is seeking an experienced product marketing leader to own product positioning, messaging, and go‑to‑market strategy. You’ll work cross‑functionally to drive adoption, influence product direction, and support commercial success.

Key Responsibilities

  • Lead and execute product marketing strategy
  • Develop compelling product messaging and GTM plans
  • Create sales enablement materials and use cases
  • Drive customer and market insight initiatives
  • Collaborate with stakeholders across the business

Skills & Experience

  • 8+ years in B2B tech/SaaS product marketing
  • Experience in fintech or payments is beneficial
  • Proven success driving GTM campaigns and product adoption
  • Comfortable leading teams and delivering hands‑on work

Apply today if you are interested in leading the charge in shaping market‑defining product narratives and driving the future of virtual payments.

Originally posted on LinkedIn

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