We are looking for dedicated and results-oriented team players who demonstrate a high degree of initiative, flexibility, and the ability to get things done. We offer exciting and challenging projects in an international environment.
Your responsibilities:
- Independent planning, setup, and strategic development of SEA campaigns on Google Ads and Bing Ads, with a particular focus on the Swedish market
- Localization and quality review of ad copy, landing pages, and organic content in Swedish-not just translation, but cultural and linguistic adaptation to the market
- Responsibility for keyword strategy, ad copywriting, and ongoing refinement of the account structure at the account level
- Design and management of retargeting (remarketing) and retention campaigns to reactivate existing customers in the Swedish market and other markets
- Independent management of bidding strategy and budget allocation to achieve CPA, CPL, and FTD targets as well as retention KPIs, including cross-market forecasting
- Strategic responsibility for Performance Max campaigns
- Close coordination with local stakeholders, translators, and, where applicable, local partners to ensure market-appropriate communication in Sweden
- Further development of Quality Score optimization and the establishment of structured A/B testing frameworks for ads and landing pages
- Responsibility for reporting and performance analysis at the strategic level, including clear, actionable recommendations for management
- Ongoing monitoring of regulatory requirements for gambling advertising in Sweden (including Spelinspektionen guidelines) and in other relevant markets
- Close, cross-functional collaboration with creative, tracking, and content teams, as well as helping to shape the channel strategy for market expansion
- Preferred: Support for the SEO strategy for market entry in Sweden: keyword research, content strategy, and technical SEO in Swedish
- Preferred: Monitoring of organic visibility, technical SEO factors (crawling, indexing, Core Web Vitals), and the competitive landscape in the Swedish market
Your profile:
- Proficiency in Swedish at a native or business-level is required
- Fluency in English is also required; knowledge of German is a plus but not required
- At least 5 years of experience in SEA management (Google Ads, ideally supplemented by Bing Ads)
- Proven experience independently managing large SEA budgets across multiple markets
- Experience with market entry or campaign localization in Sweden or the Nordic region is a major plus
- Experience in iGaming, gambling, or another highly regulated performance marketing environment is a plus
- Familiarity with the specifics of the Swedish market (competitive landscape, search behavior, regulatory requirements such as gaming inspections) is a plus
- Proficiency in working with KPIs such as CPA, CPL, cost per FTD, ROAS, and Quality Score, as well as their strategic interpretation
- Extensive experience with tracking and analytics tools (e.g., Google Analytics, Google Tag Manager)
- Strong analytical skills and excellent knowledge of Excel and Google Sheets
- A structured, independent, and entrepreneurial approach to work
- A plus: Solid SEO experience and familiarity with SEO tools (e.g., Google Search Console, Ahrefs, or Sistrix) are a plus but not required
What we offer:
- Friendly, dynamic work environment
- Team activities
- Opportunities for professional development
- Flat hierarchies
- Option to work from home (company laptop and cell phone provided)
- Parking available
- Free lunch
- Fresh bread, fruit, and salad every day
- An additional day off of your choice
- Exclusive discounts and offers through our partnership with Corplife Benefits
- You get the day off on your birthday
- Full reimbursement for the Wiener Linien ticket
- Access to more than 35 sports through our partnership with myClubs
You enjoy the world of sports and strive for more than just the bare minimum-so do we!
A competitive gross annual salary starting at EUR 50,000 depending on your qualifications and relevant professional experience.
Of course, we’ll determine your actual salary based on your education and experience during the recruitment process.
Interested?-Then we look forward to receiving your detailed application.
