Marketing Manager

Position Title: Marketing Manager Department: Merchandising Location: Remote Reports To: Vice President of Merchandising Installation Made Easy ("IME") provides software and process management that enable retailers and contractors to offer installed home improvements to homeowners in a convenient, consistent, and affordable manner. IME senior management has over 100 years of retail management and home improvement industry experience. The Marketing Manager is a strategic, high-impact role responsible for leading IME's marketing program execution, creative production, digital platforms, and performance insights across retailer and partner programs. This role blends marketing leadership, operational excellence, and cross-functional influence, with direct visibility to senior and executive leadership. This position is ideal for a confident, executive-ready marketing leader who can set direction, elevate standards, and ensure flawless execution across multiple concurrent programs in a fast-paced, fully remote environment. Essential Functions:

• Own the strategic oversight and execution of IME's marketing programs, ensuring alignment with business objectives and partner needs
• Lead and manage marketing team, setting priorities, performance expectations, and quality standards
• Establish scalable processes and best practices for creative production, digital marketing execution, and program launches
• Oversee the development and governance of all marketing assets, including websites, email campaigns, digital content, and in-store materials
• Provide executive-level guidance on branding, visual identity, and customer-facing communications
• Partner closely with Business Development, Operations, Product, and Compliance to ensure marketing programs are accurate, compliant, and launch-ready
• Direct ongoing maintenance and optimization of existing programs, including:

• Retailer websites and landing pages within Umbraco CMS
• Email campaigns and program communications within Salesforce Marketing Cloud

• Lead the setup and rollout of new marketing programs, including:

• Standing up new retailer websites and digital experiences
• Designing email strategies, matrices, and campaign frameworks

• Oversee digital marketing performance and analytics, including Google Analytics reporting and insight generation for leadership
• Ensure consistent documentation and asset libraries are maintained across all programs
• Serve as a senior point of contact for marketing-related requests, providing consultation, prioritization, and strategic recommendations
• Represent marketing initiatives confidently with senior and executive stakeholders
• Any other responsibilities as assigned

RequirementsMinimum Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field
• 7+ years of progressive experience in marketing, digital marketing, or marketing operations
• Experience managing creative or marketing teams
• Demonstrated success leading complex marketing programs with multiple stakeholders
• Proven ability to operate at both strategic and executional levels
• Strong business acumen and sound judgment in ambiguous or high-pressure situations
• Exceptional written and verbal communication skills, including executive-level presentation capability
• Highly organized with the ability to manage multiple high-impact initiatives simultaneously
• Self-directed and effective in a fully remote, always-on work environment

Preferred Qualifications:

• Deep experience with Salesforce Marketing Cloud and email campaign execution
• CMS experience (Umbraco strongly preferred)
• Working knowledge of SEO, UX/UI best practices, and digital performance optimization
• Experience with motion graphics or advanced creative tools (e.g., After Effects)
• Background in copywriting or content strategy
• Experience supporting B2B2C, retail, or home improvement-related programs

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer

BenefitsBenefits to working with IME:

• 100% remote work environment
• Employer provided equipment
• Medical, dental, and vision insurance

• Health savings plan includes employer contribution to health savings account

• Medical and dental flexible spending accounts
• Company paid basic life, short-term disability, and long-term disability insurance
• 401K plan with employer match

• Company matches 100% of the first 4% of salary deferrals
• All contributions, including employer contributions, are 100% vested immediately

• Employee discount program for Electronics, Groceries, Travel, Entertainment, and more
• Employee assistance program
• Pay on demand
• Critical illness, hospital indemnity, group accident, and legal insurance
• Paid time off
• And more!

We are an Equal Opportunity and Drug-Free Workplace. The Job Description is not an exhaustive statement of all duties, responsibilities, or qualifications of the job, nor is it intended to limit opportunities for necessary modifications. The Job Description does not constitute an employment contract of any kind.