Customer Marketing Manager

About Smartcat Smartcat is building the future of work, where human expertise meets digital teammates to drive 10x to 1000x productivity gains for the world’s leading enterprises. We’re on the frontier of an entirely new category: Agentic AI. We enable enterprises to build high-performing hybrid workforces made up of both humans and AI agents. These AI agents aren’t generic copilots. They’re fully trained digital teammates that learn from your best people, your content, and your business strategy—ready to get to work from day one. Our platform combines generative AI, human-in-the-loop workflows, and a living Enterprise Skill Graph that continuously learns and improves. Whether you're launching a product globally, onboarding new hires, translating learning content, or aligning legal teams across regions, Smartcat turns knowledge into action and action into scale. Over 1,000 companies, including 20% of the Fortune 500, rely on Smartcat to bring their business to the world—instantly, accurately, and in every language. As a Series C company with 130% year-over-year growth, we’re scaling fast and investing in people who want to shape the future of work with us. Join us in unlocking global potential, one human and agent team at a time. WHY YOU SHOULD JOIN OUR TEAM This role sits at the center of customer growth. As Customer Marketing Manager, you’ll build the programs that turn customers into long-term partners—driving expansion, adoption, advocacy, and retention. You’ll work closely with Customer Success, Sales, Demand Generation, and Product Marketing to create a scalable customer marketing engine that fuels upsell, cross-sell, and lifetime value. If you’re excited by growth after the deal closes and love building programs that customers truly value, this role gives you ownership and impact. MISSION Build and scale a customer marketing program that drives expansion, growth, and long-term customer value. You will design programs that engage customers at every stage of their lifecycle—turning product adoption into revenue expansion, loyalty, and advocacy. OUTCOMES

• Own customer marketing strategy focused on expansion, upsell, cross-sell, and retention
• Build lifecycle programs that drive product adoption, usage, and value realization
• Partner with Customer Success and Sales on expansion opportunities, renewals, and account growth
• Develop targeted campaigns for existing customers by segment, industry, and maturity
• Launch and scale customer advocacy programs including case studies, reviews, referrals, and community
• Support expansion motions with enablement, messaging, and customer proof
• Measure and report on customer engagement, expansion pipeline, and revenue impact

HOW YOU’LL RAMPBy Day 30:

• Gain deep understanding of Smartcat customers, use cases, and product value
• Audit existing customer marketing efforts, content, and engagement programs
• Build strong relationships with Customer Success, Sales, and Product Marketing
• Identify quick wins to improve customer communication and engagement

By Day 60:

• Launch initial lifecycle and expansion-focused campaigns
• Align with Customer Success and Sales on expansion triggers, targeting, and handoffs
• Build foundational customer segmentation and messaging frameworks
• Begin developing customer proof points (case studies, testimonials, reviews)
• Establish customer marketing metrics tied to expansion and retention

By Day 90:

• Own a repeatable customer marketing engine supporting expansion and growth
• Drive measurable increases in customer engagement and expansion pipeline
• Launch advocacy programs that scale customer proof and community
• Deliver clear reporting on customer marketing impact and ROI
• Become a strategic partner to Customer Success and Sales leadership

WHAT YOU’VE ACCOMPLISHED:

• Built or scaled customer marketing programs in a B2B SaaS environment
• Driven measurable customer expansion, upsell, or retention outcomes
• Partnered closely with Customer Success and Sales teams
• Developed lifecycle campaigns that increased adoption and engagement
• Created customer stories and advocacy programs that influenced revenue
• Used data to guide decisions and prove impact

Why joining Smartcat might be your best move so far

• Fully remote team We are a global team of 200+ enthusiastic people spread across 30+ countries. We have been fully remote since 2020, with some locations populated with more Smartcaters than others, such as Boston, Belgrade, Lisbon, Tbilisi and Yerevan.
• Be part of an AI Native Organization We are highly innovative, using AI across all areas of the organization to accelerate decision-making and free people to focus on strategy and high-impact work. We embrace new ideas and encourage all Smartcaters, regardless of level or department, to manage their own AI Agents. At Smartcat you’ll shape how AI transforms the workplace and play an integral role in ensuring Smartcat remains a leader in AI innovation.
• Innovating a $100 Billion industry Smartcat is reshaping the $100B multilingual content industry with an AI-powered platform that makes it easy for companies to create, translate, and localize global content at scale. Our platform enables enterprise teams to move away from slow, traditional outsourcing methods, and achieve fast, high-quality results, at a fraction of the cost.
• Join the rocketship to scale-up 10x and beyond together We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn’t for the faint of heart. We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here.
• Smartcat Culture: Where Diversity Meets High Performance At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and engagement. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to inclusion is steadfast, and we stand firmly against discrimination and harassment.