Product Marketing Manager (Ads&Growth)

About The Role We are looking for a Product Marketing Manager who can translate product value into high-performing acquisition campaigns. This role blends product marketing fundamentals (positioning, messaging, launches) with hands-on paid acquisition execution across channels like LinkedIn, Google, Meta, and programmatic (as relevant). You will own campaign strategy and build, launch, optimize, and report on ads that drive pipeline and product adoption. This is an execution-heavy role: you will be expected to set up campaigns end-to-end, not only manage agencies. What You'll Do Product positioning & messaging

• Define and refine product positioning, value propositions, and messaging by persona and use case
• Turn product capabilities into clear benefit-led narratives for ads, landing pages, and email
• Maintain a messaging framework and ensure consistency across paid + owned channels

Paid acquisition execution (core responsibility)

• Build and manage ad accounts and campaigns across paid channels (e.g., LinkedIn, Google, Meta)
• Create campaign structures aligned to funnel stages (Awareness, Consideration, Conversion)
• Develop targeting strategies (ICP, job titles, industries, intent signals, retargeting, lookalikes)
• Write and iterate ad copy and creative briefs; partner with design where needed
• Own landing page messaging and conversion strategy (working with web/design for implementation)
• Run A/B tests on offers, creatives, audiences, and landing pages; document learnings
• Optimize for CPL, CAC, ROAS, pipeline, activation, or other agreed goals

Go-to-market & enablement

• Plan and execute product launches with clear narrative, GTM plan, and channel mix
• Equip Sales/CS with customer-facing messaging: one-pagers, pitch narratives, battlecards, FAQs
• Support lifecycle programs (nurture, onboarding, activation) in partnership with Growth/CRM

Analytics & experimentation

• Define KPIs and reporting cadence; build dashboards in GA4/Looker/HubSpot (as applicable)
• Ensure conversion tracking is correct: pixels, events, UTMs, attribution logic
• Use qualitative and quantitative insights (interviews, win/loss, funnel data) to iterate

RequirementsWhat we're looking for

• Several years in product marketing, growth marketing, or performance marketing in B2B SaaS
• Hands-on experience setting up and running paid ad campaigns (not just briefing an agency)
• Strong understanding of segmentation, ICP/persona design, and messaging by funnel stage
• Ability to write compelling ad copy and translate product features into outcomes
• Comfort with experimentation: hypothesis → test design → learnings → iteration
• Proficient with ad platforms (e.g., LinkedIn Campaign Manager, Google Ads) and analytics tooling
• Strong stakeholder management: you can partner with Product, Sales, Design, and Data
• Great interpersonal communication skills with a high level of English proficiency

Nice to have

• Experience with product-led growth (PLG), activation funnels, trials/freemium
• Marketing ops competence (HubSpot), attribution models, and lifecycle automation
• Technical fluency in tracking, tags, and event instrumentation (without needing to be an engineer)
• Familiarity with compliance-heavy or regulated industries

Working style

• High ownership and bias toward execution
• Data-informed decision making with strong copy instincts
• Clear communicator who can align teams and move quickly

Benefits

• High ownership and autonomy — lead campaigns end-to-end with clear visibility of your impact on pipeline and growth.
• Fully remote & flexible work — work from anywhere with hours that support productivity, not time tracking.
• Direct influence on product and go-to-market — shape messaging, positioning, and acquisition strategy across funnels.
• Hands-on execution culture — no layers, no slow loops; you get to build, test, optimize, and scale campaigns yourself
• Data-driven, experimentation-first environment — fast testing cycles, A/B experimentation, and decisions rooted in insights.
• Collaboration with a global team — work with Product, Growth, Design, and Sales across a distributed international organization