About the company
Our client is a payments infrastructure company building technology for online merchants across card acquiring and decline recovery.
The business is currently bringing several existing products under one unified brand. The brand will be seen by banks, acquirers, merchants, and strategic partners, so credibility, clarity, and a strong understanding of the payments space are essential.
🎯 The role
You’ll own the rebrand sprint end-to-end, then take ownership of the brand, LinkedIn presence, strategic partnerships, and the marketing activity that comes from them.
You’ll work with an external lead designer and an in-house web developer, but you’ll be the person accountable for the result. You’ll report directly to the founder, with no team underneath you.
🔄 Rebrand sprint — first 90 days
• Run the rebranding project plan across identity, websites, email, documents, dashboards, social profiles and sales materials
• Coordinate the lead designer and web developer across briefs, reviews and deadlines — while owning the copy yourself
• Write website copy and build the messaging hierarchy in a tone that both a bank compliance officer and a merchant CEO can trust
• Prepare and execute the external rebrand announcement across all relevant channels
✍️ LinkedIn & content — ongoing
• Build and manage the company LinkedIn page and the founder’s personal brand, including weekly posting, ghostwritten content, engagement, and follower growth
• Turn founder notes and voice memos into credible, engaging content
• Produce case-style content demonstrating expertise in payments without naming clients
🤝 Strategic partnerships — ongoing
• Identify, approach and develop partnerships with e-commerce platforms, CRMs, agencies, payment technology vendors and referral partners
• Own the partnership pipeline from initial outreach through to signed referral or integration agreements
• Turn partnerships into co-marketing opportunities, including joint posts, listings, integration pages and webinars where relevant
• Use AI tools for drafting, repurposing, research and outreach, with most first drafts expected to come through your AI workflow and be refined by you
✅ Must have
• 4+ years’ experience in brand, marketing or partnerships roles within FinTech, Payments or B2B SaaS
• Experience working through at least one rebrand, with the ability to show the before and after
• Excellent written English — your work will matter more than how polished your CV looks
• Proven LinkedIn results, with experience growing a company page or executive profile and numbers you can demonstrate
• Hands-on partnerships experience — you’ve personally opened partner opportunities rather than simply supporting a team that did
• Daily use of AI tools in your work and the ability to demonstrate how you use them
• Comfortable working directly with designers and developers without a project manager in between
• Able to work across Europe–Dubai hours
💡 It would be a plus if you also bring
• Experience marketing a PSP, acquirer, payment gateway or FinTech infrastructure company
• Basic design tooling such as Figma or Canva, plus web CMS experience
• Video and short-form content production experience
• An existing network among e-commerce platforms, CRMs, or payment vendors
⚙️ How the company works
• No layers of management — everyone is expected to be a doer and take ownership
• This is not a traditional 9–5 environment. The culture prioritizes ownership, autonomy, and output
• The role requires flexibility across Europe–Dubai working hours, in accordance with the employment terms and applicable requirements
• Decisions are made with autonomy: take ownership, make the call, document it and move
• Deep work comes first; communication is predominantly written or recorded, with a maximum of one team call per week
• A weekly written report to the founder is mandatory
• The company operates with a small-team philosophy and prioritizes AI before adding headcount
• Privacy and need-to-know access are fundamental operating principles
• Brand standards are strict: one brand, one domain family, bank-grade tone, no hype
📦 Package
• USD 3,000 gross per month
• Full-time employment contract with a UAE-based company
• Fully remote
• Tools and AI subscriptions paid
• Participation in the group’s team profit-sharing structure, subject to its applicable terms
📝 Work sample
As part of the selection process, shortlisted candidates will be asked to complete two short items:
- A LinkedIn post, written as the founder of a payments infrastructure company, announcing a rebrand — 150 words maximum
- A 90-day rebrand sprint plan for a FinTech business merging three products under one brand — one page maximum
Role-specific screening question
Walk us through a rebrand you ran: the scope, timeline, what broke, what you would do differently, and the result against the metrics that mattered.
🚀 Interested? Apply through LinkedIn.
