- Location: 100% Remote within the European Union (Headquarters: Bochum, Germany)
- Employment Type: Full-time
- Experience Required: 5+ years
- Language Requirements: Fluent German (C2 proficiency) and professional English
- Total Compensation: €80,000 On-Target Earnings (€68,000 base + €12,000 performance bonus for German residents; adjusted for cost-of-living in other EU countries)
In addition to managing media spend, you will establish scalable marketing workflows, run structured growth experiments, and build the foundation to hire and lead a marketing department within 12 to 24 months.
Primary Responsibilities
- Paid Media Management: Direct end-to-end strategy, execution, and optimization across Google, LinkedIn, Shopify, and content distribution networks.
- B2B Growth & App Conversions: Drive targeted B2B traffic to our Shopify App Store listings to convert prospects into active users and long-term customers.
- Systems & Documentation: Build structured, repeatable processes, SOPs, and metrics frameworks to replace informal marketing tactics.
- Data-Driven Experimentation: Formulate hypotheses, run rapid marketing tests, and iterate quickly based on clear performance data.
- Analytics & Attribution: Implement and manage tracking infrastructure, conversion funnels, and reporting dashboards using GA4, Google Tag Manager, and Looker Studio.
- Cross-Department Collaboration: Partner with Product and Customer Success teams to execute product launches, feature updates, and customer expansion campaigns.
- Leadership Development: Establish the organizational structures needed to scale and manage a marketing team over the next 1–2 years.
Essential Qualifications
- Experience: 5+ years of practical performance marketing experience (ideally 4–7 years) managing multi-channel B2B SaaS, e-commerce, or Shopify ecosystem campaigns.
- Acquisition Track Record: Proven success driving high-quality B2B leads via Google and LinkedIn advertising.
- Analytical Mindset: Strong understanding of core SaaS/e-commerce metrics, including CAC, CPL, ROAS, conversion rates, and volume growth.
- Process Orientation: Ability to build, document, and scale marketing workflows instead of relying on manual fixes.
- Technical Skills: Advanced hands-on experience with CRMs (such as HubSpot) and tracking tools (GA4, GTM, Looker Studio).
- Languages: Fluent German (C2 standard) to target the DACH region effectively, alongside strong business English.
- Remote Work Competency: Proven ability to work autonomously and manage responsibilities independently in a fully remote setup.
- Travel Willingness: Ability to attend two multi-day company offsites per year (2–3 days each).
- Prior experience managing campaigns directly on the Shopify App Store.
- Background in product marketing, lifecycle retention, or customer expansion.
- Previous experience managing small teams or a demonstrated readiness to step into leadership.
- High Impact & Ownership: Full operational freedom to scale the growth engine behind an app portfolio serving 13,000+ active clients.
- Clear Career Path: Direct progression toward Senior Marketing Lead and team management within 1–2 years.
- EU-Wide Remote Work: Complete location flexibility across the EU, complemented by two annual team retreats.
- Compensation Structure (Germany Benchmark):
- Base Salary: €68,000
- Target Bonus: €12,000
- Total Target Earnings: €80,000 (Note: Non-German EU hires will receive local market-adjusted rates via our Employer of Record).
- Benefits & Perks: Region-specific benefits provided via EOR, including options like transit passes, micro-mobility leasing, retirement contributions, fitness memberships, and mental health support.
- Work Culture: A flat, transparent workplace that prioritizes psychological safety, continuous improvement, and authentic human connection over bureaucracy.
