Pay Rate: $45 - $48 AUD per hour
Contract: 12-month contract - Self-employed contractor. Responsible for own taxes.
Hours of work: 37.5 hours per week
Hiring Manager: Leigh Redman
Twinkl Australia is seeking an exceptional educational leader to take strategic ownership of our Australian Primary Teacher audience. As the Primary Segment Manager, you will serve as the internal advocate for Primary Teachers, ensuring their evolving needs, classroom challenges, and curriculum expectations shape Twinkl’s strategic direction, product offerings, and brand positioning.
Key Responsibilities
- Segment Strategy & Ownership: Develop and own the Primary Teacher segment strategy to drive customer acquisition, engagement, and retention.
- Voice of the Teacher: Gather qualitative and quantitative insights through school visits, teacher interviews, and survey panels to represent teacher needs in strategic decision-making.
- Content & Educational Resource Strategy: Identify curriculum coverage gaps and emerging classroom trends (e.g., AI adaptation, explicit instruction, STEM) to guide resource creation.
- Brand Positioning & Messaging: Partner with marketing and brand teams to deliver relevant messages and propositions grounded in teacher insight.
- External Representation: Represent Twinkl at conferences, workshops, and events to build strong relationships within the Australian Primary education community.
- [Essential] Significant experience within the Australian Primary education sector.
- [Essential] Strong understanding of the Australian Curriculum (v9.0) and state/territory syllabus requirements.
- [Essential] Proven ability to translate customer insight into strategic action.
- [Essential] Strong strategic thinking, commercial acumen, and cross-functional leadership skills.
- [Essential] Excellent written and verbal communication skills.
- [Essential] A genuine passion for improving outcomes and experiences for Australian Primary Teachers.
- [Desirable] Hands-on experience as a Primary School Teacher in Australia.
- [Desirable] Experience in EdTech, educational publishing, product/curriculum development, or marketing strategy.
- [Desirable] Experience conducting user research, focus groups, or interviews.
About Us
Who are we and what do we do?
At Twinkl, we believe every child deserves to feel loved, supported, and inspired to learn. Created by experienced educators for educators, our mission is simple: to help those who teach by transforming lives through education.
Trusted by teaching communities worldwide, Twinkl provides instant access to an award-winning library of over 1 million digital and printable resources. Supporting learners from birth through secondary education, our collection spans everything from daily lesson planning and assessments to leadership and wellbeing tools.
We evolve alongside the classroom, adding fresh content daily. And if you can't find exactly what you need? Just ask. Our world-class customer service team will create bespoke resources just for you, allowing you to focus on what matters most: inspiring your learners.
Whoever you are, whatever you teach, Twinkl is here for you!
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