VP of Commercial

Company & Role Overview High blood pressure is the world's most common disease and causes 18M deaths/year. At Hilo by Aktiia, we believe the key to improving cardiovascular health is to provide patients and physicians with a deeper understanding of the blood pressure pattern. Before Hilo, it was not possible to monitor cardiovascular health at scale. We are a venture-backed start-up that has raised over $96M from top-tier investors in Europe and the United States. We have developed and brought to market the world's first continuous blood pressure monitor. Our technology is based on 18 years of research by our founders at the prestigious Swiss Center for Electronics and Microtechnology (CSEM). Hilo by Aktiia's solution has been validated through extensive clinical trials and received a CE Mark as a Class IIa medical device under MDR leading to commercial access of approximately 43 countries worldwide. Weʼre looking for an exceptional commercial leader — part strategist, part operator — who can turn a category-defining product into a household name. As VP Commercial, you will own the entire growth engine: from awareness to acquisition, retention, and lifetime value. Youʼll scale our business efficiently and intelligently — not through headcount, but through precision, automation, and AI-driven performance. This is a career-defining opportunity for a proven operator who has already built and scaled successful consumer or tech businesses, and now wants to do it again with a product that can change millions of lives. As a medical product, precision, compliance, and flawless execution are non-negotiable. Every campaign, every touchpoint, and every decision must reflect the same rigor and reliability as the product itself. Key ResponsibilitiesCommercial Growth Leadership

• Own the full customer journey — from awareness to conversion, retention, and advocacy.
• Lead integrated growth across SEO, Paid Search, Paid Social, PR, CRM, and Affiliate channels.
• Combine performance, brand, and conversion optimization into one cohesive growth strategy.
• Overlook our B2B acquisition funnel from incoming leads to sealed deals that are handed over to our operations teams
• Own pricing and market expansion strategy and execution
• Represent the commercial function within the leadership team — driving clarity, accountability, and alignment around business priorities.
• Act as the voice and owner of commercial performance at the executive level

Strategy, Forecasting & Budget Ownership

• Develop, own, and manage the commercial and marketing budget, ensuring efficient capital allocation across channels and markets.
• Build and continuously improve forecasting models for revenue, acquisition, and retention performance.
• Deliver accurate monthly and quarterly forecasts tied to key business metrics.
• Drive budget discipline, ROI measurement, and financial accountability across the commercial organization

AI-Driven Marketing Operations

• Place AI and data at the core of how marketing decisions are made and executed.
• Use predictive analytics, automation, and machine learning to optimize targeting, creative testing, and retention strategies.
• Operate with a small, high-impact team that leverages technology to achieve scale.

Brand Vision & Creative Direction

• Define and elevate the brandʼs narrative and emotional impact.
• Translate medical credibility and scientific validation into trust, desire, and differentiation.
• Build a brand that customers love, physicians respect, and competitors canʼt replicate.

Channel & Distribution Excellence

• Oversee all commercial channels, including the website, webshop, Amazon, Galaxus, and emerging retail partners.
• Ensure third-party channels are fully stocked, compliant, and optimized for growth.
• Drive continuous improvement in conversion rate and customer experience.
• Build and manage high-value external partnerships and agency relationships to maximize commercial output

Leadership, Team & Culture

• Build a "Navy SEAL" team: small, specialized, high-performing, and mission-aligned.
• Hire, develop, and retain top talent across key commercial disciplines.
• Instill a culture of accountability, speed, and continuous learning.
• Collaborate across Product, Medical, and Operations to ensure flawless execution in a regulated environment.
• Take full accountability for commercial results — treating the commercial function as your own business

RequirementsProfile

• 10+ years in senior marketing, growth, or commercial leadership roles — ideally in consumer tech, health tech, or e-commerce.
• Proven success building and scaling at least one (ideally two) significant growth stories that created substantial enterprise value.
• Deep knowledge of performance marketing, funnel optimization, and CRO.
• Strategic understanding of brand building and creative development.
• Highly data- and AI-literate: experienced with automation, analytics, and decision systems.
• Strong financial acumen — experience in forecasting, budgeting, and commercial planning.
• Skilled in leading compact, expert teams and managing external partners effectively.
• MedTech experience is a plus, but operational and commercial excellence matter most

Key KPI´s

• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (LTV)
• Revenue growth and profitability
• Forecast accuracy and budget adherence
• Channel performance (SEO, Paid, CRM, Affiliate)
• Conversion and retention rates
• Brand awareness and preference in key markets
• Team effectiveness and velocity

What Success Looks Like After the first year in this role:

• Our business has doubled or more, while CAC remains stable or lower — driven by strong referral mechanisms and repeat customer engagement.
• The brand is widely recognized in our key markets, built on credibility, consistency, and emotion.
• We have a solid, scalable strategy for continued growth, with forecasting and budget models that drive predictability and control.
• You've built a high-performance team and partner ecosystem that operates with precision, agility, and accountability

Benefits

• The opportunity to contribute to working with a cutting edge technology that has the power to influence people's lives.
• Competitive salary and equity program.
• Flexibility to work remotely, enabling efficient collaboration and high-impact decision-making from any location.
• Collaboration with an intercultural team that brings diverse perspectives and global expertise.
• The opportunity to actively shape and develop the company through your own ideas and initiatives.