Growth Manager

We're hiring: Growth Manager 🚀

About Hello World Group Hello World Group is a brand operations company that partners with distressed, incubated, and licensed consumer brands to build healthy, cashflow-positive businesses. We take over end-to-end operations — e-commerce, wholesale, supply chain, marketing, and finance — and leverage AI to run these functions faster and at lower cost than traditional teams. We operate licensed brands across DTC, wholesale, and marketplace channels, incubate new brands from concept to revenue, and acquire distressed brands to restore cashflow, working closely with lenders, founders, and stakeholders to unlock value across our portfolio.

About the Role We're looking for a Growth Manager to drive revenue growth across DTC and marketplace channels for multiple brands in our portfolio. You'll analyze performance data, identify growth opportunities, optimize pricing and promotions, and manage sales pipelines and channel strategies. Working closely with marketing, operations, and finance, you'll plan and execute growth experiments, improve unit economics, and scale what works.

What you'll do

• Own paid acquisition across Facebook/Meta, Google Ads, and other performance channels
• Drive revenue growth across DTC and marketplace channels for multiple brands
• Analyze performance data, build dashboards, and make evidence-based decisions
• Optimize pricing, promotions, and funnels; run A/B tests and scale winning initiatives
• Improve unit economics and report growth metrics to leadership
• Ensure AI-driven tools and processes are used effectively to enhance performance

What we're looking for

• Strong analytical skills — you interpret data, build dashboards, and make evidence-based calls
• Excellent communication to collaborate cross-functionally and influence internal and external stakeholders
• Project management skills to plan, prioritize, and deliver initiatives on time and within scope
• Hands-on experience running Facebook/Meta and Google Ads

Bonus points

• Experience with e-commerce, marketplaces (Amazon and others), or consumer brands
• Familiarity with growth tactics like funnel optimization, A/B testing, and performance marketing
• Comfort working with AI-powered tools and data platforms in a fast-moving, operationally intensive environment