Email Marketing Specialist / SEO Specialist

Role Description This part-time remote role combines responsibilities of an Email Marketing Specialist and SEO Specialist. The individual will plan, build, and optimize email campaigns, including audience segmentation, A/B testing, list management, and performance tracking. They will implement SEO best practices across website content, landing pages, and blogs, focusing on keyword research, on-page optimization, and improving organic visibility. Daily tasks include monitoring campaign and SEO metrics, preparing performance reports, collaborating with cross-functional teams on content and promotions, and proposing data-driven optimizations to improve engagement, lead generation, and conversion rates. The role also involves staying current with email marketing and SEO trends, tools, and compliance standards.
Qualifications

• Strong proficiency in Email Marketing Software and Marketing Automation tools to design, schedule, and optimize campaigns.
• Experience with Marketing Analytics to track, interpret, and report on email and SEO performance metrics.
• Demonstrated ability in Lead Generation through targeted email workflows, landing pages, and SEO-driven content.
• Excellent Communication skills for clear copywriting, documentation, and collaboration with technical and non-technical stakeholders.
• Hands-on experience with SEO tools (e.g., Google Search Console, keyword research platforms) and on-page SEO best practices.
• Ability to work independently in a remote setting, manage multiple projects, and meet deadlines with minimal supervision.
• Familiarity with data privacy and email compliance standards (e.g., CAN-SPAM, GDPR) is highly beneficial.
• Relevant education or training in marketing, communications, or a related field; prior experience in digital marketing or SEO is preferred.