Head of Demand Generation

About Global Digital Group

Global Digital Group is building the infrastructure for the digital economy. We acquire and scale exceptional digital service businesses across AI-enabled Services, Cybersecurity, IT Services, and Digital Transformation.

We're executing an ambitious roll-up strategy in a multi-trillion dollar market, with plans to dual-list on Frankfurt Stock Exchange (Q4 2026) and NASDAQ (2030). Our target: €500m-€1bn+ market cap within 5 years through strategic M&A and organic growth of 15-20 portfolio companies.

The Opportunity

We're hiring 1-2 Growth Marketers who can execute at the intersection of performance marketing, B2B demand generation, and content production. This isn't a "strategy" role—this is a high-output execution engine that produces results at scale.

Role 1: Performance Marketing & Creative Director

You're the ads machine. You understand creative iteration, platform algorithms, and how to produce winning ads at volume.

Role 2: B2B Demand Generation Lead

You're the outbound engine. You build multi-channel campaigns, write copy that converts, and generate a qualified pipeline through email, LinkedIn, and partnerships.

• We may hire one unicorn who can do both, or two specialists who work as a demand generation duo.What You'll Do1. High-Volume Creative Production

• Produce 100+ ad variations per week across Meta, LinkedIn, Google, TikTok, YouTube
• Develop creative frameworks and templates that scale across portfolio companies

2. Demand Generation for Portfolio Companies

• Build and execute demand gen strategies for 5-10 portfolio companies simultaneously
• Each portfolio company needs: lead gen funnels, nurture sequences, sales enablement content
• You're responsible for pipeline generation—measured in SQLs and booked meetings
• Deploy GDG's Organization AI agents to automate repetitive marketing tasks

3. Content Strategy & Ideation

• Own the content calendar across all portfolio companies
• Produce blogs, case studies, whitepapers, video scripts, and social posts
• Repurpose one piece of content into 10+ formats (blogs → videos → carousels → ads)

4. Growth Experimentation

• Run growth experiments across channels: paid ads, AEO, partnerships, webinars, events
• Implement attribution tracking and measure ROI across every campaign
• Build repeatable playbooks that work across different portfolio companies
• Report weekly on pipeline contribution, CAC, and LTV

Ideal Candidate ProfileFor Performance Marketing & Creative Director:Must-Have Skills:

• 5+ years running paid media campaigns (Meta, LinkedIn, Google) with 7-figure+ annual budgets
• Proven ability to produce high-volume creative: 50-100+ ads per week or month
• Deep understanding of Meta/TikTok algorithms, creative testing, and audience targeting
• Track record of scaling CAC-efficient campaigns in info products, B2B tech, SaaS, or professional services

Nice-to-Have:

• Background in agency environments or high-growth startups (moved fast, wore many hats)
• Experience in marketing cybersecurity, IT services, or B2B SaaS companies
• Founder or side-hustle experience where you had to figure out marketing with a limited budget
• Understanding of B2B buyer journeys, demand gen funnels, and sales enablement

You'll Thrive If:

• You think in systems: "How do I turn one video into 50 ads?"
• You're obsessed with data: CTR, CPC, CPA, ROAS, LTV:CAC
• You move fast and iterate
• You're platform-native: You understand how TikTok is different from LinkedIn from Meta

For B2B Demand Generation Lead:Must-Have Skills:

• 5+ years in B2B demand generation, growth marketing, or sales development
• Proven ability to generate a qualified pipeline through outbound: email, LinkedIn, cold calling
• Experience building multi-touch nurture campaigns and sales enablement content
• Deep understanding of B2B sales cycles, particularly in IT services, cybersecurity, or consulting
• CRM proficiency and marketing automation tools

Nice-to-Have:

• Built and scaled outbound SDR/BDR teams or processes
• Experience working with professional services firms or B2B service companies
• Understanding of enterprise sales (6-12 month cycles, multiple stakeholders)
• ABM (Account-Based Marketing) experience targeting mid-market and enterprise accounts

You'll Thrive If:

• You understand the difference between MQLs and SQLs—and you optimize for the latter
• You can write compelling outbound copy that gets replies (not just opens)
• You think in campaigns, not one-off tactics: "How do I touch this account 15 times in 90 days?"
• You're comfortable working closely with sales teams and aligning on pipeline targets

What We're Looking For

We need operators, not strategists. We need people who:

• Ship fast: You'd rather launch 10 campaigns this week than plan 1 perfect campaign next month
• Think in systems: You build frameworks and playbooks that scale across multiple companies
• Are data-obsessed: You live in dashboards, track everything, and optimize relentlessly
• Wear many hats: You're equally comfortable writing ad copy, editing videos, and analyzing attribution
• Have agency energy: You've worked in high-pressure environments where output and results matter

We don't need:

• Corporate marketers who need 3 meetings to approve one social post
• "Brand strategists" who can't produce actual ads
• People who say "that's not my job"—everyone here does whatever it takes

If this is somethign you think you are fit for, please apply.