Senior Manager, Content & Social Media
About the Job
Culture. Storytelling. Social at the Speed of Relevance.
Remote | Travel Required to Miami + Key Cultural Events
Some brands follow culture. GLD helps shape it. Founded in 2014 with a vision to design and create high quality, stylish men’s and women’s jewelry that is also affordable, GLD has become a category leader at the intersection of fashion, music, sports, and cultural influence partnering with global talent, iconic athletes, and major moments from the Super Bowl to Rolling Loud.
As we continue to expand our cultural presence, we’re looking for a Senior Manager, Content & social media a visionary creative leader, cultural strategist, and hands on social storyteller to define the next era of our brand. This is not a traditional social media role. This is a chance to architect how a globally recognized lifestyle brand shows up in culture. We’re searching for someone who can think like a Creative Director, move like a social strategist, and execute like a maker someone equally fluent in aesthetics, internet culture, performance driven content, and community building across diverse audiences.
This is not a role for someone who manages from a distance. We're looking for a hands-on creative leader who will own the aesthetic and storytelling direction of our social presence from concept to publish, driving strategy while staying deeply embedded in the work itself concepting, writing, designing, directing, and producing alongside the team.
This is a remote role with significant travel required to Miami and other domestic/international locations required for shoots, partnerships, brand activations, festivals, sporting events, and cultural moments.
What You’ll Own:
Lead the Brand’s Social Universe
You’ll define how GLD lives across Instagram, TikTok, YouTube and emerging platforms crafting a social presence that feels elevated, disruptive, culturally fluent, and unmistakably us.
From big campaign storytelling to reactive content that moves at the speed of culture, you’ll set the creative standard for everything we publish. You will:
- Drive the creative and content vision across all organic social channels
- Concept and launch breakthrough campaigns, content franchises, and cultural moments
- Shape the voice, visual identity, and storytelling language of the brand across platforms
- Lead both high production brand storytelling and agile, trend responsive social content
- Build social strategies that fuel relevance, audience growth, and business impact
Create at the Intersection of Fashion, Entertainment & Culture
This is a hands-on leadership role for someone who still loves making the work.
You’ll:
- Concept, write, direct and produce content not just oversee it
- Develop standout short-form video and social first storytelling
- Lead content production for launches, talent partnerships, live events, and tentpole activations
- Collaborate with internal creatives and external partners including agencies, creators, photographers, editors and production teams
- Dream up unexpected, culturally resonant ideas including experiential and guerrilla style concepts that earn attention organically.
Be the Force Behind Social Growth
You’ll connect creativity with performance using insights, platform fluency and audience behavior to turn compelling content into measurable impact.
You’ll own:
- Multi-platform organic social strategy and content programming
- Editorial calendars tied to launches, trends and cultural moments
- Community growth and engagement strategy
- KPI development, reporting and optimization
- Content performance strategy tied to engagement, conversion and brand equity.
Who You Are
You understand how iconic brands are built in feeds, in communities, and in culture.
You may come from an in-house brand or an agency environment, but you’ve helped shape brands people feel.
We’d Love to Meet You If You Bring:
- 8+ years in social, digital content, brand marketing or creative leadership (minimum 5+ years in social media marketing required) preferably within fashion, music, entertainment or sports
- Experience building brands across multicultural, global and diverse audiences through social storytelling
- Background at a leading consumer brand or agency experience in advertising, media planning, PR, communications or integrated marketing
- Deep understanding of major social media platforms (Instagram, TikTok, YouTube, etc.), trends, and best practices, with a strong understanding of digital analytics and how to use insights to optimize social media content
- Proven success leading and scaling multi-platform social ecosystems that drive brand relevance, engagement, and revenue
- Strong instincts for both storytelling and fast-moving social culture
- A portfolio that demonstrates elevated taste, original thinking and social first creative excellence
- Ability to think big while also having a strong understanding of executional details, with a track record of balancing high-end production with quick turn reactive content
- Hands on fluency in content creation tools like Adobe Creative Suite, CapCut, Figma, Canva or equivalent
- Experience managing creators, agencies, production partners and cross functional teams
- Comfort moving from creative brief to shoot set to edit review sometimes in the same day
- Willingness to travel frequently (approximately 30-50%) for event activations and on-site execution.
This Role Is for You If…
- You’ve built brands, not just channels.
- You understand luxury but don’t make it precious.
- You understand performance but don’t make it transactional.
- You understand culture because you’re in it.
- You know how to create work that can live beside a fashion campaign, a music drop, a viral TikTok, and a Super Bowl activation and feel native in all of them.
Why GLD
At GLD, you won’t just market culture you’ll help shape it.
You’ll join a brand operating at the crossroads of jewelry, fashion, entertainment and sport, with the freedom to create bold work, the resources to execute at a high level, and the platform to make a visible impact.
If you’re ready to build the future of a category-defining brand through world-class social storytelling.
We want to meet you.
Apply now and bring your creative vision to GLD.
