Marketing Manager

About Gem Studio

Gem Studio is a high energy and creative jewelry making experience where customers have the unique opportunity to create one of a kind sterling silver jewelry. We also offer charm necklaces, permanent jewelry, and a curated retail selection. Guests are guided by skilled and enthusiastic silversmiths trained not only to make high quality jewelry but also to ensure everyone has an incredible time and leaves with a new friend. We are a fast growing company with 10 locations across five different states as well as our first international studio in Toronto. We have built a reputation as a social media driven, luxury meets creative brand that is perfect for date nights, birthdays, and meaningful celebrations.

The Role

As Marketing Director, you will own the full marketing function at Gem Studio. You’ll lead strategy and execution across all channels, manage advertising budgets, and collaborate with subject matter experts and our Fractional CMO to maximize impact. You’ll bring both creative vision and analytical rigor to ensure our marketing efforts deliver measurable results.

What You'll Do:

• Lead and manage the marketing department (2 full-time, 1 part-time, and 1 fractional CMO)
• Build and execute an integrated marketing strategy covering digital, social, paid media, PR, events, partnerships, and in-store promotions
• Oversee advertising budgets and allocate spend across channels for maximum ROI
• Drive growth in four core areas: bookings, social media engagement, foot traffic, and overall brand awareness
• Collaborate with creative teams to produce campaigns that reflect Gem Studio’s brand
• Monitor, analyze, and report on campaign performance, adjusting strategies to hit KPIs
• Develop and nurture partnerships with influencers, media outlets, and community organizations
• Ensure consistent brand voice and storytelling across all platforms
• Travel to Salt Lake City quarterly for team collaboration and brand immersion

What We're Looking For:

• 5+ years of progressive marketing experience
• Proven success leading marketing strategy for a B2C brand (brick-and-mortar or retail experience strongly preferred)
• Strong expertise in social media marketing (organic and paid)
• Experience managing advertising budgets and driving measurable results
• Ability to balance creative brand-building with data-driven decision making
• Strong leadership and communication skills to inspire and guide a team
• A passion for creative, lifestyle, and experience-driven brands
• Comfort working remotely with periodic travel

Compensation and Benefits:

• Base salary: $90,000 – $120,000
• Bonus opportunity: Up to $30,000 based on performance goals
• Flexible remote work with quarterly travel to Salt Lake City
• Opportunity to help shape a growing, creative lifestyle brand