Growth Marketing Manager France (all genders)

Funzy stands for Fun & Cozy - and for a new generation of play furniture that combines creativity, comfort, and functionality. Our mission is to create durable, imaginative, and meaningful products that support children as they play, explore, and grow.

Since our founding in 2020, more than 350,000 parents have trusted our products.

Now, we’re taking the next big step: bringing Funzy to France**.**

To make this happen, we’re looking for an entrepreneurial, hands-on builder to take full ownership of our market entry and scale it - with a strong performance focus.

Type: Full-time Location: Remote (Germany or France) Start date: As soon as possible or by agreement Languages: French (native level) & English

Aufgaben

We’re looking for an entrepreneurial, hands-on builder to launch and scale our business in the French market.

You’ll take full ownership of our market entry — from first tests to building a scalable growth engine with a strong performance focus.

Think of this as an “Entrepreneur in Residence” role for France.

Your mission: Make Funzy the leading play sofa brand in the French market.

Performance & Creative Strategy

• Act as the main interface to our Meta Ads agency
• Brief new creatives based on German bestsellers
• Adapt creatives to the French market (cultural localization)
• Proactively identify new content opportunities
• Analyze hooks, creatives, and campaign structures

Full-Stack Marketing

• Build and execute email campaigns (Klaviyo)
• Set up a structured CRM for France
• Identify and build relationships with first partners and influencers

Localization & Store Management

• Ensure our Shopify store is fully localized (not just translated)
• Optimize user journey and conversion rates
• Adapt product pages, ad copy, and email flows
• Ensure a consistent brand experience across all touchpoints

Performance-Analyse & Reporting

• Analyze key KPIs on a daily basis (ROAS, CPA, hook rate)
• Derive clear, actionable insights
• Identify patterns and scaling opportunities

Customer Experience (Early Stage)

• Handle customer support in the early phase
• Identify key pain points
• Build SOPs for future team structures
• Document processes as a foundation for scaling

Your Responsibilities

• Full ownership of growth KPIs (ROAS & customer acquisition in France)
• Ensure high-quality, market-relevant customer touchpoints
• Build a scalable growth playbook
• Prepare the foundation for a future local team

Qualifikation

• Fluent in French and English (native-level French preferred)
• 2–3 years of experience in performance marketing (D2C or e-commerce is a plus)
• Strong understanding of Meta Ads, creatives, and conversion optimization
• Experience with Shopify and email marketing tools (e.g. Klaviyo)
• Analytical mindset and data-driven decision-making
• High ownership and entrepreneurial thinking
• Willingness to be hands-on and build from scratch

Benefits

• High-impact role with real ownership from day one
• Opportunity to build a market from scratch
• Direct collaboration with one of the founders
• Fast-paced, international e-commerce environment
• Flexible working setup (remote, flexible hours)
• Modern equipment (MacBook, shared office option)
• Strong team culture with regular events
• Attractive employee discounts + perks for friends & family

Ready to build Funzy France with us? 🇫

Send us your application including your CV and relevant documents. Please also include your earliest possible start date.

We’re looking forward to hearing from you!