Paid Media Manager

About FrontrowMD

We’re on a mission to transform how people shop for their healthcare.

The problem: Shoppers don’t know what to trust when buying health products online.

Our solution: We leverage doctors to help shoppers make confident, informed decisions.

Visit frontrowmd.com to see how health and wellness brands use medical expertise to build trust and boost online sales.

Our Traction

• Partnered with thousands of clinicians across the U.S.
• Supporting hundreds of health and wellness brands
• Raised $10M from top-tier VC and angel investors in digital health
• Led by Founder & CEO Irfan Alam — former Head of Strategy at Everlywell, Harvard MBA, and Forbes 30 Under 30 honoree

What You’ll Do

As FrontrowMD’s Paid Media Manager, you’ll own the strategy, execution, and optimization of all paid media campaigns across platforms — driving measurable growth and efficient customer acquisition for our healthcare and wellness brand partners.

You’ll:

• Develop and manage cross-channel paid media campaigns across LinkedIn, Meta, Google, TikTok, and programmatic platforms.
• Build, launch, and optimize campaigns to maximize ROAS and scale our paid programs.
• Partner with the Head of Marketing to define audience segments, creative direction, and testing roadmaps.
• Analyze campaign performance and translate insights into actionable recommendations and strategic pivots.
• Collaborate with creative and marketing operations to continuously test new ad formats, messages, and audiences.
• Own the paid media budget and conversion optimization for paid landing pages — allocating spend efficiently and forecasting based on performance trends.
• Own the creative development process for ad creative.
• Support marketing operations and revenue operations in attribution, tracking setup, and analytics implementation for paid programs.
• Stay ahead of digital marketing trends, platform updates, and privacy changes that impact media performance.

What We’re Looking For

• 3–5 years of experience managing paid media campaigns for scale-up B2B brands serving ecommerce, CPG, and/or health and wellness sectors
• Deep familiarity with Google Ads, Meta Ads Manager, LinkedIn Ads, and performance analytics tools
• Strong analytical mindset — confident interpreting data and making data-driven decisions
• Experience leveraging AI tools for paid media optimization, creative optimization and analysis, and testing
• Extensive experience in deep paid and market research for media planning and buying
• Excellent communication and collaboration skills, with the ability to partner cross-functionally

Why Join Us

We’re building something special — combining healthcare credibility with marketing innovation. If you’re performance-driven, creative, and ready to take full ownership of paid media growth at an early-stage, high-impact company, we’d love to connect.