Google / YouTube Strategist

Freebird is a high-growth DTC brand redefining shaving for millions of people. We've scaled to 9-figures in revenue, served over 1 million customers, and built a reputation for award-winning electric shaving kits that actually deliver. Our team is fast-moving, experiment-driven, and deeply focused on growth. We test relentlessly, analyze performance obsessively, and turn insights into action. We're looking for a Google / YouTube Strategist to join our Paid Media team and own one of our most important growth channels. This role is responsible for scaling Google and YouTube performance while hitting CAC targets, building full-funnel strategies, and partnering closely with creative, ecommerce, and paid media teammates. If you love performance marketing, thrive in data, and enjoy building scalable systems that drive real business impact, this role is for you. What You'll DoChannel Strategy & Execution

• Own strategy and day-to-day performance across Google Search, Shopping, Display, and YouTube
• Scale Google & YouTube to 15-20%+ of total paid media spend while maintaining efficiency
• Build and optimize full-funnel campaigns across brand defense, prospecting, and conversion
• Maintain strong brand impression share while expanding reach to high-intent and in-market audiences

Performance & Optimization

• Monitor and analyze performance daily, identifying trends, risks, and opportunities
• Continuously test audiences, bidding strategies, creatives, and formats
• Optimize toward CAC, contribution margin, and new customer acquisition goals
• Use data to make fast, confident decisions on budget allocation and scaling

Cross-Functional Collaboration

• Partner closely with creative teams to provide feedback on what's working (and why)
• Work with ecommerce and growth teams to align paid media with merchandising and site initiatives
• Share insights that help improve SEO and organic YouTube performance through paid learnings

Insights & Learning

• Build and maintain a clear performance feedback loop across teams
• Document tests, results, and learnings to inform future strategy
• Surface patterns across audiences, products, and creatives to unlock new growth opportunities

Requirements

• 4-5+ years of hands-on experience managing Google & YouTube Ads for DTC eCommerce brands (US-focused)
• Proven experience managing $200k+/month budgets
• Strong track record of scaling YouTube ads aggressively
• Experience working with 8-9 figure DTC brands, in-house or at an agency
• Deep analytical skills with the ability to turn data into clear actions
• Strong collaborator who communicates clearly with creative and ecommerce partners
• Ownership-driven senior IC who thrives in a fast-moving, remote environment

Bonus:

• Experience aligning paid media with SEO or organic YouTube strategies
• Experience across additional paid channels (Meta, TikTok, etc.)

Benefits

• Join a profitable, fast-growing global DTC brand with ambitious growth goals
• Fully remote and flexible work environment (offshore candidates preferred)
• Own a high-impact channel with real budget and decision-making authority
• Collaborate with experienced growth, creative, and ecommerce leaders
• See your work directly influence revenue, efficiency, and scale