Digital Product Marketing Specialist

The Reality

Your mission is to ensure the market deeply understands how forsyte transforms risk thinking - not as a compliance checkbox, but as a dynamic, data driven intelligence system that empowers law firms to anticipate, navigate, and mitigate risk with unprecedented clarity.

What You'll Actually DoDigital Campaign Support:

• Plan and execute social media and digital marketing campaigns
• SEO optimisation by applying on page SEO best practices, and adopt AI Optimisation (AIO), and Generative Engine Optimisation (GEO) techniques to improve visibility across search engines.
• Monitor campaign performance and provide reporting
• Upload and coordinate campaign content within the CRM system
• Research competitor activity, and market trends that may impact the marketing strategy.

Content Creation:

• Plan digital content working with internal teams to translate technical insight into engaging content.
• Prepare digital marketing materials including graphics, videos, newsletters, blog posts, internal comms and social media content.
• Take and edit photography/videography for marketing use.
• Maintaining marketing assets, ensuring brand consistency across all platforms and materials
• Seek out new ideas and attend and support at weekly meetings

What We Need From You:OKR driven – everyone in forsyte knows what we need to achieve and sets out how we will deliver against it with key results.

Digital Product Marketing specialist with technical confidence - You'll understand how forsyte works – and the solution it brings to the Legal industry ensuring regulatory compliance.

Expertise in digital marketing, content creation, and social media campaigns - You'll know how to take forsyte to market, understand our target audiences, and how to leverage the solutions to be of benefit to the market.

Strong copywriting and content creation – you will have the skills for copywriting and creating your own branded content to capture the target audience.

AI first and utilise a wide range of tools across the marketing suite. You will know what content looks good and be an advanced user of AI across marketing applications.

SEO, GEO and AI Optimisation – you will understand how to apply best practice and optimisation techniques to maximise visibility across multiple search engines and AI tools.

Proper project management instincts - You can manage a digital product marketing campaign from design through to launch, whilst gathering data, building performance reports and take away learnings from each campaign to understand where successes come from.

Direct, honest communication - You can tell your own colleagues what works and what doesn’t. You don't hide behind corporate-speak when something needs saying.

What You'll Work With:

• forsyte's multi-agent AI platform - You'll need to understand how it works well enough to take it to market and explain it
• Client policies and risk frameworks – Understanding the problem and our solution
• Compliance frameworks - AML/KYC requirements, risk assessment methodologies, due diligence levels
• Internal tools - CRM, project management, documentation systems - you'll live in these

What Success Looks Like:At 3 months: Has run success digital campaigns which achieve targeted MQL’s.

At 6 months: Has completed A/B testing for forsyte website with a clear understanding of what optimisation improves SEO and where to go next.

At 12 months: With agency can own digital channels and new GTM campaigns as the product evolves

Why join forsyte?What We Offer

• Flexible working (we care about results, not where you sit)
• Direct influence on how we scale customer success
• Work with genuinely innovative AI technology in a sector that needs it desperately

We're looking for someone who genuinely cares about making technology work for people, not someone collecting a digital marketing job title.

Here’s what you’ll get when you become part of our team:

• 💰 Competitive Pay – Benefit from a salary that reflects your potential, with regular reviews to recognise and reward your progress.
• 🎯 Annual Bonus – Get recognised for your hard work with a yearly company bonus.
• 📈 Career Growth – We’re big on development. You’ll have access to training, support, and opportunities to grow your skills and move up.
• 🌴 25 Days Off – Enjoy 25 days of annual leave, plus bank holidays, to relax and recharge.
• 💼 Pension Scheme – Plan for your future with our company pension.
• 🤝 Friendly Vibes – Work in a supportive, down-to-earth team that’s always ready to help.
• Health and Wellbeing – Take care of you with our private medical insurance, health cash plan, and mental health support whenever you need it.