Marketing Operations Manager

Company Description

Fanrock owns and operates a portfolio of e-commerce sites specializing in apparel, jewelry, and homeware that highlight self-expression through unique designs and messages. This role is specifically for Mint & Lily, a fast-growing jewelry brand built on the belief that personal style should be meaningful, accessible, and inspiring. We’re passionate about helping people express themselves through beautiful, high-quality pieces that resonate on a deeper level. As we continue to expand our footprint, we’re looking for a dynamic and creative Marketing Operations Manager to lead several core business functions.

Role Description

This is a full-time, remote role for a Marketing Operations Manager with Mint & Lily. In this role, you’ll own the operational backbone of our marketing ecosystem. This is a highly cross-functional role that blends strategy, execution, organization, and optimization across our Shopify store, third-party marketplaces and paid media. You’ll need to understand our big picture business objectives, while also paying extremely close attention to details. We will look to you to build repeatable systems, managing assets and ensuring ad campaigns and product launches move quickly and cleanly across channels. This role has a direct impact on revenue performance, efficiency, and our ability to scale effectively.

Responsibilities

Shopify & Site Operations

• Own Mint & Lily Shopify site execution, including end-to-end product and product page setup 
• Establish and maintain PDP templates, ensuring consistency across: imagery, sizing, variants, pricing, product descriptions and on-site content
• Build and manage collection pages aligned to merchandising and marketing strategy
• Coordinate supplier confirmations and inventory readiness prior to product launches
• Lead and manage Operations Team, delegating tasks for efficient, timely and flawless execution

Ad Operations

• Create, manage, and optimize ad assets across key marketing channels including, but not limited to: Meta, TikTok, AppLovin and Marketplaces
• Leverage AI tools to generate compelling, best-practice ad copy and creative variations
• Maintain clean naming conventions and disciplined bid and budget definitions, including sound quality control practices
• Duplicate, update, and optimize existing campaigns with precision and attention to detail

Marketplace Channel Ownership

• Own operational and performance execution for third-party marketplaces, including (but not limited to): Amazon, Nordstrom, Kohl’s, Macy’s, Target+ and Walmart
• Manage product page setup and ongoing updates across platforms
• Oversee on-platform advertising execution
• Resize and adapt creative assets to meet marketplace-specific requirements
• Maintain accountability for channel readiness, accuracy, performance and growth

Cross-Functional Operations

• Own asset management and organization across all channels
• Act as an AI power user — constantly learning, testing, and iterating on workflows
• Collaborate seamlessly with Design, Sourcing, Engineering, Customer Support, and Leadership
• Manage multiple high-profile initiatives simultaneously, moving fast and iterating often

About You

• You LOVE Mint & Lily and are excited to speak about our brand and products.
• AI-curious and committed to learning how to best leverage it in every facet of your role. 
• Motivated to continuously improve how work gets done. 
• You have experience running Shopify and online retail marketplaces (Nordstrom, Macy’s, Kohls). Strong plus if you have experience working within Mirakl.
• You have experience building and owning ad campaigns on Meta platforms.
• Eye for jewelry and a taste for fashion. You know what looks good and have the attention to detail to know when something does not.
• Equal parts data and intuition driven. You’re not afraid to pore over metrics and spreadsheets to identify insights that marry with your experience and expertise.
• Entrepreneurial, proactive and resourceful. You are a creative problem solver who can take the reins with little or no oversight.
• Organized with a detail-oriented mindset and strong PM skills, including strong Google Sheets and/or Excel proficiency
• Excellent written and verbal communication skills.
• Ability to manage multiple projects in a fast-paced, growth-oriented environment.
• Team player who is excited to join a tight knit team that is laser focused on achieving great things.
• Goal-oriented, with demonstrated success in managing through ambiguity and change in a fast-paced, complex environment, with minimal oversight.
• Equal parts systems thinker and executor — you enjoy building structure and getting things live
• Exceptionally detail-oriented, organized, operationally sharp and committed to QC