Head of user acquisition

Fairsky Partners is an affiliate program operating three regulated online casinos across Europe, Canada, and Tier-3 markets. We are looking for a strong performer who will play a key role in scaling user acquisition and driving sustainable growth.

The Role

We are seeking a Head of User Acquisition who will take full ownership of our media buying and performance marketing strategy. At the initial stage, you will be hands-on in setting up and managing campaigns. Over time, you will be responsible for building and leading a high-performing acquisition team.

Responsibilities

• Define and execute the user acquisition strategy across core markets (Europe, Canada, Tier-3)
• Launch, manage, and optimize campaigns in Google Ads, Facebook Ads, and other relevant platforms
• Drive measurable growth by monitoring and improving KPIs (CAC, LTV, ROI)
• Explore and test new acquisition channels, formats, and creative approaches
• Collaborate with product, analytics, and affiliate teams to align growth initiatives
• Build, hire, and manage the User Acquisition team as the company scales

Requirements

• 3–5+ years of experience in performance marketing / user acquisition
• Proven expertise in Google Ads and Facebook Ads (must-have)
• Hands-on experience setting up and optimizing campaigns across multiple channels
• Strong understanding of unit economics, funnel metrics, and performance analytics
• Track record of working with varied budgets and scaling acquisition efficiently
• Startup mindset: proactive, hands-on, adaptive, and driven by results
• Fluent English (for platform usage and external communication)

What We Offer

• The opportunity to build acquisition processes from scratch and shape company growth
• A key leadership role with the potential to hire and lead your own team
• Dynamic startup environment with freedom to test, innovate, and implement ideas