Marketing Analytics & Attribution Lead

Marketing Analytics & Attribution Lead

Technology/FMCG/Life Sciences

Europe/Remote

EBC is seeking a Marketing Analytics & Attribution Lead to be the strategic voice guiding marketing performance insights. You will transform fragmented data from legacy systems and multiple acquisitions into a unified, actionable analytics framework that drives priorities: scaling demand generation, acquiring new customers, expanding cross-sell opportunities, and targeting high-growth opportunities.

Key Responsibilities:

• Establish Measurement Infrastructure: Implement and maintain tracking across websites, landing pages, and marketing touch points..
• Build & Optimise Attribution Models**:** Design multi-touch attribution models that measure marketing contribution across the customer journey; Establish attribution methodologies for both new customer acquisition and existing customer expansion.
• Lead Marketing Analytics & Performance Measurement**:** Own analytics strategy for demand generation, paid media, content, and digital campaigns; Conduct analyses to uncover insights about audience behavior, conversions, and channel effectiveness.
• Data Visualisation & Reporting**:** Collaborate with teams to build and maintain dashboards to track KPIs aligned with business objectives; Create compelling visualisations and analyses that tell clear stories;
• Strategic Enablement**:** Partner with Marketing leadership to set goals, define success metrics, and align on measurement approaches; Collaborate with RevOps on closed-loop reporting between marketing and revenue.

Ideal Candidacy:

• Strong understanding of marketing mix modelling and statistical analysis techniques, including customer segmentation and cohort analysis.
• Understanding of global privacy regulations (GDPR, CCPA) and their impact on tracking.
• Excel proficiency for ad-hoc analysis and modeling.
• Knowledge of fundamentals for marketing data integration, ETL processes, and data warehousing platforms (Snowflake preferred).
• Talent for storytelling with data – making numbers meaningful and memorable to influence decisions.

Contact: nathan.davies@ethosbc.com

Location: Europe (Remote)

Salary: €100,000 base + package